Job Description

Company DescriptionTaylor & Francis Group is an Informa Business.Informa is a leading academic publishing, business intelligence, knowledge and events business, creating unique content and connectivity for customers all over the world. It is listed on the London Stock Exchange and is a member of the FTSE 100.Taylor & Francis Group operates globally and produces high quality, peer reviewed books and journals. We produce unique, trusted content by expert authors, spreading knowledge and promoting discovery globally. We aim to broaden thinking and advance understanding, providing academics and professionals with a platform to share ideas and realize their individual potential.Our purpose is to foster human progress through knowledge. We strongly believe that this requires us to encourage and examine different ideas and voices, so that any work that meets our exacting levels of quality deserves to be included in our publications. This requires open minds, the opportunity for robust debate, and the courage to defend perspectives that stand up to scrutiny, even if they conflict with our personal beliefs or values. Because that\xe2\x80\x99s the only way to find the best obtainable version of the truth and, ultimately, foster human progress. If you agree, then we\xe2\x80\x99d love to hear from you.We have an exciting opportunity for a Marketing Business Development Manager to join our team. The Marketing Business Development Manager is responsible for developing and implementing go-to-market plans which focus on business development of high growth and new revenue streams at Taylor & Francis. This role will develop in-year and longer-term revenue streams through innovative, effective, and targeted business development marketing, focused on specific customer groups (B2C and B2B), regions, products/services, and disciplines as required.This role will work alongside the Marketing Director \xe2\x80\x93 Business Development, Senior Marketing Manager, as well as other colleagues in Corporate Marketing, and the wider Marketing function. This role will also work together with Commercial colleagues, to ensure there is a clear go-to-market approach, alignment between both functions, and alignment for customers.The Marketing Business Development Manager\xe2\x80\x99s plans and campaigns will be led and informed by performance data, which will underpin strategic and smart decision-making. This role will need to use specialist teams to build out campaigns, setting measurable goals, tracking, monitoring, and reporting on ROI.This role requires an innovative and fast-paced mindset, with an ability to spot and embrace commercial opportunities, explore new routes to market, and use marketing capability to leverage these opportunities at speed to deliver revenue.What you\'ll be doing:

• Devise, define, and plan marketing initiatives to achieve and exceed Marketing Business Development team goals and revenue growth targets. Align marketing activities to drive key indicators, and revenue targets for the areas of focus. Create, pilot, and test innovative marketing campaigns to drive revenue growth.
• Track, monitor, and measure success. Analyse sales patterns and other performance measures to build plans and tactics.
• Collaborate internally across the global marketing team and with other internal functions, including Commercial to ensure alignment of go-to-market plans. Work with other teams, such as Strategy, Product, and Editorial as required.
• Make informed recommendations using data, and take advantage of opportunities, whilst being flexible and adaptable, to maximise return on investment.
• Build effective long-term and strategic relationships both internal and external and effectively influence outcomes.
• Maintain and develop an awareness of external issues and market developments, including competitor activities, needs of customers, advances in technology, and professional and academic trends, and share findings with the business and team.
• Produce activity and analysis reports for senior management; make recommendations to senior management for improvements to team and departmental objectives.

QualificationsWhat we\'re looking for:

• Be able to gather information, analyse data, and ensure a well-executed marketing plan is in place. Synthesize customer and market data from multiple sources to develop and drive key initiatives across the business.
• Be commercially driven; understand statistical and financial information and a high level of numeracy.
• Be results-oriented and analytical.
• Be an independent marketer who can think outside the box, using their own initiative to achieve a set of results.
• Have a demonstrated ability to drive a well-executed integrated marketing programme.
• Work collaboratively with others to build strong, cross-functional partnerships, both internally and externally.
• Have excellent communication and organisation skills and the ability to inspire others towards a common vision or goal.
• Have strong presentation skills; able to convey critical information to stakeholders.
• Be flexible and adaptable with the ability to successfully influence and work in a matrix-environment. An exceptional team player.
• Be able to work in a fast-paced, dynamic environment and deal effectively with change.
• Be a curious, creative, and critical thinker who can test and learn and think about global and regional strategies to drive value, revenue, and impact.
• Be customer-focused; able to identify changes in customer needs and create plans to respond to customer needs.
• Maintain knowledge of new marketing/industry trends and think innovatively and develop new strategies that take advantage of the latest thinking to create and build new markets.
• Be accountable for managing own learning, taking responsibility to develop skillset.

Additional InformationWhat you should know:

• You must have the right to reside and work in the United Kingdom
• Candidates will be reviewed and interviewed on a rolling basis. As such we encourage any interested candidates to apply as soon as possible.
• Closing date for applications: 14th August 2024

What we offer in return:

• An excellent work/life balance with a fantastic, flexible working culture
• 25 days annual leave per year plus a day off for your birthday
• 3 additional discretionary days off during the holiday season at the end of the year
• 4 paid volunteering days each year
• Company funded single cover private medical insurance
• Employee assistance programme \xe2\x80\x93 offering 24/7 well-being support
• Share Match \xe2\x80\x93 Plan that matches every share purchased with two free shares.
• Pension scheme
• Life assurance, plus optical and medical care

• Work/life balance: At Taylor & Francis we care about our colleagues, promoting work-life balance, wellbeing, and flexible working. You will be joining a thriving business, working alongside an exceptional group of people. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about.

• Training And Professional Development: We\xe2\x80\x99re passionate about ensuring you have all the tools and resources at your fingertips to reach your short and long-term career goals. We\xe2\x80\x99ll support you in your journey by working together on your own bespoke Taylor & Francis Development Plan, ensuring you have the resources, tools, support and coaching that will get you where you want to be.

Being \xe2\x80\x98you\xe2\x80\x99 at Taylor and Francis:Here at Taylor & Francis, we know that many times the \'perfect candidate\' doesn\'t exist, and that people can feel discouraged about applying for a job if they don\'t fit all the requirements. We encourage you to apply if you\'re excited about working for us and have some of the skills or experience we\'re looking for. We believe in the notion that many skills and experiences are transferrable, and you could be just what we need! Taylor & Francis is proud to be an Equal Opportunity Employer. We strongly believe in the value of diversity of people and thought. We strive to foster a supportive and inclusive environment where our colleagues can learn, develop, and succeed, all while feeling comfortable with being their true self. We embrace all walks of life regardless of race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, veteran status, citizenship, or any other protected characteristic under local law.We genuinely care about our colleagues, promoting work-life balance, wellbeing, and flexible working. We believe that the skills and experience you bring to Taylor & Francis are invaluable. We want you to have the opportunity to develop your abilities, and to innovate and develop in areas which you are passionate about. To find out more about our business and the great career opportunities please go to our Careers Site:Or better yet check out our LinkedIn \xe2\x80\x98Life\xe2\x80\x99 Page, highlighting our accomplishments, employees, and company culture. It\xe2\x80\x99s also a good way of meeting our recruitment team, who will be happy to advise you on your journey here at T&F.

Taylor & Francis