Job Description

At PwC, brand management and marketing teams collaborate to create and implement strategic marketing plans. In this role, you'll focus on elevating PwC Canada's Alumni and Corporate Directors programs by designing strategies to strengthen and protect PwC's brand, overseeing campaigns, conducting market research, and ensuring brand consistency across all channels. This opportunity is ideal for someone who thrives in a fast-paced environment, enjoys building relationships, and has a passion for creating meaningful engagement experiences that connect our Alumni and Corporate Director communities with PwC's brand and leadership. As a Marketing Brand Manager dedicated to these programs, you'll turn business goals into integrated marketing campaigns, shape brand messaging, manage client experiences, and lead cross-functional teams. You will drive brand governance and innovation, provide performance insights, and influence stakeholders to guide long-term marketing strategy--playing a key role in executing strategic initiatives, developing compelling content, and supporting program operations that foster engagement and connection within our Alumni and Corporate Director communities.

Meaningful work

you'll

be part of

As Marketing Brand Manager, you'll work as part of a team of problem solvers, helping to bring our brand to life, deliver high quality internal client service and drive operational efficiency. Responsibilities include but are not limited to:

Understanding and applying stakeholder business plans and priorities to develop and maintain a strategic marketing plan; managing key stakeholder relationships and expectations Contributing to long-term marketing campaign strategy and planning, identifying opportunities for innovation and growth; monitoring CRM and identifying opportunities to build campaigns that support all dimensions of the buyer journey Overseeing end-to-end execution of integrated marketing campaigns across digital, social, email, and paid media channels, ensuring strategic alignment and performance optimization; maintain accurate campaign data and lead post-campaign reporting Collaboratively developing campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs) Overseeing editorial calendar to ensure on-time delivery of quality deliverables Identifying and building connected client journeys including defining target clients, buyers, and audience segmentation Leading brand governance by overseeing the review and approval of marketing assets to ensure alignment with PwC's corporate visual identity, tone of voice, and messaging standards across all channels and business units Strategically evolving brand governance frameworks, including toolkits, templates, and training resources, to support consistent and scalable brand application across the firm Developing and delivering brand education and training programs to build internal brand advocacy and understanding Liaising with external agencies and vendors including ad agencies and identifies areas to optimize campaigns and spend

Experiences and skills

you'll

use to solve

Bachelor's degree in marketing, communications, journalism, or related field B2B marketing experience, preferably in a professional services or corporate environment Exceptional project management and leadership skills with the ability to manage multiple priorities and lead cross-functional teams in a fast-paced setting Experience with CRM and email marketing platforms (e.g., Salesforce Marketing Cloud, Phenom) Excellent writing and editing skills with a keen eye for detail Demonstrated commitment to diversity, equity, inclusion, and belonging Proven ability to build strong relationships, influence stakeholders across teams and levels, and drive strategic initiatives PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer This is a

12-month

full-time contract opportunity

Why

you'll

love PwC

We're inspiring and empowering our people to change the world. Powered by the latest technology, you'll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc


PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Metis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.


At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We're committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We're committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.