Job Description

Description :Being a part of BrokerLink, means you live our values: to act with integrity, be respectful of others, have a customer-driven mindset, strive for excellence and always treat others with generosity. These values drive our diversity and inclusion efforts to ensure a respectful and inclusive work environment is present.We want like-minded individuals who want to provide the highest level of customer service, who carry themselves with utmost professionalism.We want to invest in you! Your success is our success and our purpose of were here to help people is what motivates us to keep the amazing talent we attract, for a long time. We want to bring out the best of all our team members! Offering countless opportunities to grow and an environment which values our most important assets, you, our team members. We have over 200 offices across Canada, ask us about our flexible work arrangements!We are looking for a Marketing Automation Specialist to join BrokerLink and work out of our Toronto or Calgary office, on an 18-Month, Contract.As part of our employee promise, here are some of the many perks of working with us:

• Flexible health and dental insurance benefits package
• Personal Spending amount to invest in your healthy lifestyle
• RRSP - Registered Retirement Savings Plan with Company matching
• ESPP - Employee Share Purchase Plan (TSX:IFC) program with matching aspect
• Dress for your day, dress according to your daily schedule
• Competitive compensation package with bonus aspect
• Employee discount program, including Apple, Bell, Rogers and more!
• Paid Time Off in the form of: Personal days, Volunteer days, Exam/Study Time, Jury Duty and starting at 3 weeks of vacation per year!
• Working for an employer who is regularly recognized as one of Canadas best employers such as Kincentric 2024

What the Role Entails:

• As a Marketing Automation Specialist you will play a crucial role in developing, implementing, and optimizing our marketing automation processes, workflows, and campaigns to nurture leads, engage customers, and drive business growth.
• You will be responsible for creating and managing automated marketing campaigns, enabling our team to reach and engage with our target audience more effectively.
• You'll be a key player in our marketing department, working closely with cross-functional teams to ensure the success of our marketing strategies.
• Marketing Automation Strategy: Develop and execute a comprehensive marketing automation strategy, encompassing lead generation, lead nurturing, customer segmentation, and customer retention.
• Marketing Platform Management: Administer and optimize marketing automation platforms ensuring data accuracy, segmentation, and lead scoring.
• CRM Integration: Integrate marketing automation platforms with the CRM system to ensure seamless data flow between sales and marketing.
• Campaign Creation: Create, deploy, and manage email marketing campaigns, drip campaigns, and automated workflows using marketing platform.
• Workflow Automation: Build and maintain automated workflows for lead scoring and customer engagement, ensuring optimal lead conversion rates.
• Email Marketing: Plan, create, and manage email marketing campaigns, including segmentation, content creation, A/B testing, and analysis of campaign performance.
• A/B Testing: Conduct A/B testing to optimize email content, subject lines, and calls to action etc.
• Lead Generation: Collaborate with the marketing team to build and execute lead generation strategies, including landing pages, forms, and automation workflows.
• Data Management: Maintain the accuracy and integrity of our customer data, including segmentation, list management, and data cleansing.
• Analytics and Reporting: Monitor and analyze the performance of automated campaigns, providing insights and recommendations for improvements.
• Compliance: Ensure that all marketing automation efforts comply with relevant data protection regulations (e.g., GDPR, CAN-SPAM).

The Successful candidate will have:*If you feel you have the equivalent skills, please apply*Bachelor's degree in Marketing, Business, or a related field.

• At least 5 years of proven experience with marketing automation platforms (e.g., Marketo, HubSpot, Eloqua etc.)
• Familiarity with CRM systems.
• Excellent knowledge of email marketing best practices.
• Strong communication and collaboration skills.
• Detail-oriented and highly organized.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills.
• A self-starter with the ability to manage multiple projects simultaneously.
• Certification in marketing automation platforms. (Preferred)
• Experience managing a marketing automation platform within the insurance industry. (Preferred)
• Hands-on experience with the Pathway Marketing Automation platform. (Preferred)
• Proficiency in HTML and CSS is a plus. (Preferred)
• Knowledge of SEO and SEM best practices. (Preferred)
• Knowledge of marketing and sales funnels. (Preferred)

We thank all applicants for their interest, but only those selected for an interview will be contacted.BrokerLink is committed to providing an accessible environment. Accommodations are available on request for candidates taking part in the selection process.BrokerLink is committed to creating and maintaining an inclusive environment which embraces our diversities and sees them as our strength! We want to foster a workplace that makes all our team members and customers feel welcome and appreciated.Discover more about BrokerLink! Visit our new dedicated Webpage -At BrokerLink, we value diversity and are committed to creating an inclusive workplace that inspires each of us to be the best we can be. Join our team and make a difference!

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