Job Description

Overview

We are seeking a dynamic and detail-oriented Marketing Associate to join our team. This role offers an exciting opportunity to contribute to various digital marketing initiatives, manage campaigns, and support brand growth across multiple channels. The ideal candidate will have a strong understanding of e-commerce, SEO, and digital marketing strategies, with a passion for driving results and engaging audiences through innovative content and campaigns.

Duties

Develop and execute digital marketing campaigns across platforms such as Facebook Advertising, Google AdWords, and email marketing channels. Manage and optimize e-commerce platforms, ensuring product listings are accurate and engaging. Conduct market research to identify trends, customer preferences, and competitive insights to inform marketing strategies. Utilize SEO best practices to improve website visibility and organic search rankings using tools like Google Analytics and WordPress. Create compelling visual content using Adobe Creative Suite for social media, email campaigns, and website updates. Monitor and analyze campaign performance metrics to assess effectiveness and recommend improvements. Manage product listings, updates, and content management through WordPress or HTML coding as needed. Assist in budgeting for marketing campaigns and allocate resources effectively to maximize ROI. Collaborate with sales teams to develop promotional strategies that support sales objectives. Track marketing analytics to measure success and prepare reports for stakeholders.

Skills

Strong knowledge of digital marketing channels including Facebook Advertising, Google Analytics, Google AdWords, and email marketing tools. Experience with e-commerce platforms, WordPress, HTML coding, and product management systems. Proficiency in SEO techniques to enhance online visibility. Ability to conduct thorough research on market trends and consumer behavior. Skilled in Adobe Creative Suite for creating engaging visual content. Excellent analytical skills with the ability to interpret data from various analytics tools. Effective communication skills for collaborating across teams and presenting insights clearly. Familiarity with budgeting processes related to marketing campaigns. This position is ideal for a motivated individual eager to grow their career in digital marketing within a collaborative environment that values innovation and results-driven strategies.
Job Types: Full-time, Part-time, Fixed term contract
Contract length: 5 months

Pay: $40,093.00-$71,431.16 per year

Expected hours: 40 per week

Work Location: Hybrid remote in Toronto, ON M5C 2W7