Job Description

Company description

Service-Meets-Retail, Experiential Skincare Company



A pioneer of experience-led, science-forward skincare destinations that transform your everyday. Our immersive locations (Fig Bars) offer an innovative range of best-in-class technology-driven facial treatments and medical aesthetics injections. Tailored by trusted medical professionals, delivering natural-looking results. Alongside a curated assortment of skincare products.

Role Overview

We are looking for a

Marketing Associate

who blends creativity with performance. In this role, you'll support and execute Formula Fig's digital marketing initiatives - from building and optimizing email campaigns in Klaviyo, to crafting high-performing social content, to ensuring our website always reflects what's new and next at Fig. You'll collaborate closely with our Brand and Retail teams to drive engagement, traffic, and bookings through compelling storytelling and data-backed strategy.

You'll be responsible for:

Email Marketing:

Build and deploy campaigns and automated flows in Klaviyo, run A/B tests, analyze results, and share insights to inform strategy.

Website Management:

Update landing pages, hero banners, and announcements based on campaign priorities. Partner with the technical team to implement new apps and optimizations that enhance UX and conversion.

Social Media:

Manage the content calendar across Instagram, TikTok, and LinkedIn. Post consistently, create and brief content, respond to comments and DMs, and drive engagement that converts into bookings.

Community & Influencer Management:

Nurture influencer and Fig Fan relationships, manage seeding and UGC campaigns, and build our VIP "close friends" community for deeper engagement.

Role responsibilities

Email marketing


Build emails and automations in Klaviyo and deploy A/B tests for learning Pull email marketing analytics and insights to share to cross functional team Oversee email marketing flows and optimize based off of learnings Help create strategy based off of brand campaign calendar Manage audience segmentation and ensure accurate data flow between Klaviyo and Shopify (or booking platform). Maintain list hygiene and ensure compliance with privacy and deliverability best practices (CAN-SPAM, GDPR). List growth strategy implementation for email and SMS

Website Maintenance


Develop landing pages for campaigns and promotions Update website hero banner, announcement bar and ad placements based off of brand campaign Partner with the creative team and technical team on CRO tests -- e.g., hero imagery, CTAs, offer language, and layout.

Social Media


Manage content calendar across Instagram, TikTok, and LinkedIn Post consistently (1-2x daily on TikTok, daily on Instagram/LinkedIn) Create original content and develop content briefs for campaigns Respond to social media comments/messages across all platforms driving engagement Generate weekly bookings from social media and email inquiries Measure performance and audience growth using analytics Develop campaign recaps highlighting engagement trends, content learnings, and growth opportunities Support the Digital Marketing Director in tracking campaign spend and ROI across paid and organic initiatives.

Community & Influencer Management

Create an influencer strategy for brand campaigns. Nurture influencer outreach and manage Fig Fan relationships. Coordinate UGC campaigns and brand fan takeovers Manage seeding initiatives and collect testimonials/content Maintain "close friends" strategy for VIP community engagement Manage affiliate and referral codes, tracking ROI from influencer partnerships.

Required Skills & Experience

3+ years in digital marketing with proven email marketing experience Proficiency in email platforms (Klaviyo) Experience with Shopify Strong copywriting skills for email, SMS, social and Proficiency with Instagram and TikTok business platforms Basic HTML/CSS knowledge for email and landing page customization Data analysis skills with the ability to derive actionable insights Experience with Canva, Adobe Creative Suite, or similar design tools Experience with influencer marketing platforms Familiarity with project management tools (Asana)

Reporting Structure

Reports to: Digital Marketing Director Collaborates with: Brand Marketing, eCommerce, Creative Services Team, Operations

What Success Looks Like

You've built a robust email marketing system that nurtures leads and drives conversions Landing pages you create consistently exceed conversion benchmarks Your digital campaigns directly contribute to doubling our guest acquisition across fig bars You've established Formula Fig as a trusted voice across all digital channels Guest relationships you manage result in increased lifetime value and referrals

Growth Opportunities

Direct mentorship from Digital Marketing Director Exposure to full digital marketing stack and strategy Professional development in advanced digital marketing strategies Opportunity to shape and scale marketing operations as we expand

Compensation & Benefits

Competitive salary based on experience Remote work flexibility Access to all necessary marketing tools and platforms Professional development budget Formula Fig treatment benefits




At Formula Fig, we believe that our people are at the forefront of our brand - every team member will make a meaningful contribution to our growing community. You'll thrive in this role if you balance analytical thinking with authentic relationship-building, can deliver personalized guest experiences while monitoring metrics, and have the ability to identify and implement growth opportunities that directly impact our expansion goals.



Additional duties and responsibilities may be added or modified as required throughout the course of your employment.






Formula Fig provides equal employment opportunity (EEO) to all employees and applicants for employment. We believe in providing an inclusive workplace where all individuals have the opportunity to succeed.





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