Job Description

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Career and Transition Administrator, Client Services

MCGILL UNIVERSITY SCHOOL OF CONTINUING STUDIES

Department/Unit: School of Continuing Studies / Marketing and Communications

Position Title: Marketing Associate

Temporary position, 18 months leave replacement

POSITION SUMMARY:

Administer, analyse, supervise, manage or direct the activities related to the University\xe2\x80\x99s communications services. Promote McGill\xe2\x80\x99s research, teaching, innovations and accomplishments. Produce communication material and offer multimedia services including live web-streams, video conferencing, photography, audio-visual, and graphic design. Plan events such as conferences, symposia, workshops, press conferences, fairs, exhibits, alumni fundraising events and other activities. Maintain websites and promote McGill using social media platforms. Promote McGill\'s alumni relations, fundraising and public relations.

MAJOR DUTIES & RESPONSIBILITIES:

• Administer development, implementation, tracking, measurement and optimization of marketing campaigns for various platforms and channels, both traditional and digital, to help position SCS as a leader in adult education focused on preparing future-ready workforce and as a partner of choice for corporate training
• Assist in developing and implementing creative multichannel marketing campaigns, including web, email, audio, video, media, digital and display advertising aligned with SCS goals and priorities to drive brand awareness, increase quality traffic, administer generation, conversion and ultimately enrolment in the School\xe2\x80\x99s various courses and programs
• Implement and prepare promotional material to support marketing activities targeted to diverse audiences, including indigenous and equity seeking groups
• Assist in maintaining effective measurement tools, identify and track KPIs, produce reports on metrics and campaign results, and continually find ways to improve on those metrics through testing and new initiatives
• Leverage benchmarking, best practices, and metrics to optimise traffic, lead generation and conversion rates, and improve overall customer experience in an integrated marketing communication strategy
• Assist with research to support marketing strategies including competitive research, industry, and job market data
• Monitor discussions, resource postings, and trends within the community to identify and report trends in usage and advise on potential opportunities
• Assist in organizing photo and video shoots in support of the School\xe2\x80\x99s marketing objectives
• Keep current with best practices and emerging tools in the rapidly changing fields of digital communications and marketing, Web design, multimedia, and social media
• Collaborate with agencies and other suppliers
• Other duties as required

• Proven record of creative thinking in implementing marketing strategies
• Knowledge and experience with effective measurement tools
• Proven ability in content and copywriting (knowledge of direct-response copywriting an asset)
• Demonstrated ability to develop and manage production schedules, prioritize, and meet deadlines
• Project management experience (PMP certification preferred)
• Strong commitment to EDI
• Basic ability in computer design software and content management systems (HTML programming, WordPress, and Drupal)
• Basic skills in Adobe Creative Suite (InDesign, Photoshop, etc.)
• Ability to adapt to new technologies and an understanding of the optimal communications and marketing tools for a given task and audience
• Ability to work in a Mac (Apple) environment
• Ability to prioritize and multi-task
• Reliable, self-motivated with an ability to work autonomously and with others in a team
• Must be client-focused and service-oriented
• Bilingualism in English and French, spoken and written
• Knowledge of other languages considered an asset

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