Tersano Inc. is seeking an enthusiastic self-starter to join our marketing team in Oldcastle, Ontario, as Marketing Associate with a focus on social media marketing strategy and content creation.
As a Marketing Associate, you will assist in conducting qualitative and quantitative research, developing data-driven cross-channel marketing strategies, campaigns, and content that cater to tersano's unique B2B and B2C audiences and channels. Additionally, you will create route-to-market strategies for both new and existing products.
As Social Media Marketer, you will lead tersano's social media marketing strategy, developing relevant, engaging, and persuasive content geared toward brand awareness, lead nurturing, and product education, adopting tersano's unique brand voice and personality across multiple B2B and B2C social media channels.
Remuneration:
Steady day 8:00am to 4:30 pm (M to F; occasional overtime)
Please note this position does
NOT
support remote work accommodation
Competitive Wages
Casual work attire
We offer a comprehensive benefits
$20.00 to $25.00 an hour to commensurate with experience (overtime pay)
Role Description
Social Media Strategy and Content Creation
Develop, execute, and maintain a robust, cross-channel content calendar and posting schedule.
Create multiformat content (video, audio, static, infographic, etc.) designed to capture interest, engage audiences, and compel them to take the desired action.
Monitor social media trends and owned data to deepen understanding of audiences, key messages, and winning content.
Create and post content that not only enhances tersano's social media presence but also supports broader business performance goals such as retention and growth.
Expand tersano's social media presence to new social media channels as seen fit.
Market Research and Insights
Undertake qualitative and quantitative research assignments aimed at strengthening understanding of target markets, audiences, new applications, competitor positioning, and more.
Translate research findings into visual formats and contextualize them with the company's current opportunities, objectives, challenges, and constraints.
Analyze owned data to identify trends and opportunities for improving the effectiveness of tersano's marketing, sales, and business strategies and communications.
Use research revelations to inform marketing decisions, solve problems, and forecast future opportunities and challenges.
Partner Support and Event Coordination
Support the marketing efforts of a global network of distribution partners and business representatives by providing custom marketing collateral and campaign feedback.
Assist in the conceptual and logistical preparations for events involving tersano's participation, such as trade shows, pop-up expos, and conferences.
Assist in preparing partnership training sessions, including webinars, Q&As, instructional videos, and more.
Digital Marketing Support
Support tersano's various additional digital marketing activities as needed, such as: Website Optimization, Search Engine Optimization, Email Marketing, Digital Advertising, Community Management, Sponsorships and more.
Marketing Collateral Development Support
Support tersano's various additional marketing collateral development as needed, such as: PowerPoint Presentations, Brochures, Catalogues, Sell Sheets, Case Studies, White Papers, User Guides, Data Sheets, and more.
Qualifications
1-3 years of hands-on experience in a marketing role with a strong emphasis on graphic design, content creation, and campaign execution across digital platforms.
Post-secondary education in marketing, business, or a related field, with a strong foundation in strategy, communication, and market analysis, is strongly preferred.
Design knowledge and proficiency in Adobe Suite (Photoshop, Illustrator, Premiere Pro, etc.).
Knowledgeable in e-commerce, digital marketing, and both B2C and B2B marketing, sales, and business activities.
Proficient social media marketing knowledge with key channel focus on LinkedIn, YouTube, Facebook, Instagram, Pinterest, Twitter, and others.
Proficiency or willingness to learn Microsoft 365, including Outlook, Word, Excel, and PowerPoint.
Proficiency or willingness to learn Google Workspace, including Analytics, Ads, Search Console, Sheets, and others.
Proficiency or willingness to learn tersano's marketing technology stack including Shopify, Klaviyo, Hootsuite, Jira, and others.
Soft Skills
Self-starter, eager to learn new skills
Fast learning and resourceful
Strong communication and presentation skills
Ability to work quickly and accurately against tight deadlines
Adaptable to new projects or unexpected workflow changes
Ability to work independently, with a team, and with other departments
Why Join Tersano?
At Tersano, we're transforming the way the world cleans. As a leader in sustainable cleaning solutions, we combine science, innovation, and impact. Joining our team means being at the center of meaningful change while gaining hands-on experience across marketing, sales, and business strategy. We foster a supportive, collaborative environment where growth and purpose go hand-in-hand.
This description is not a comprehensive listing of activities, duties, or responsibilities that may be required of the employee and other duties, responsibilities, and activities may be assigned or may be changed at any time with or without notice.
We thank all applicants in advance for their interest; however, only those candidates selected for an interview will be contacted.
If you are contacted by Tersano Inc regarding a job opportunity, Tersano Inc. will provide accommodations throughout the recruitment to applicants with disabilities. Please advise Human Resources of the nature of the accommodation(s) that you may require to ensure your accommodation and inclusion. Information received relating to accommodation will be addressed confidentially.
Job Type: Full-time
Pay: $20.00-$25.00 per hour
Expected hours: 40 per week
Benefits:
Casual dress
Dental care
Disability insurance
Extended health care
Life insurance
RRSP match
Tuition reimbursement
Vision care
Work Location: In person
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