Job Description

123Dentist is Canada's largest majority dentist-owned network of dental practices, with more than 400 locations nationwide and over 6,000 employees. We offer professional advancement opportunities, competitive compensation, corporate sponsored incentive programs such as phantom stock option plan for full-time employees (a

first

of its kind in the Canadian dental industry), and a long-term career in a growing network located in multiple communities across the country, at all levels of the industry.


Whether you're entering the job market or you're an experienced practitioner, we welcome your interest! Come join the 123Dentist team and be part of our success. We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement.


By leveraging our unmatched management experience, marketing expertise, and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they're best at - being a dentist!


Reporting to the Junior Marketing Director, National Campaigns & Production, this role is responsible for the comprehensive planning and execution of social media management, engagement, and content creation in collaboration with Regional Marketing Teams. The Marketing Assistant will also handle copywriting, develop newsletters aimed at enhancing patient engagement, and assist in crafting internal marketing content and collateral. Additionally, they will work closely with the Marketing Director and the Lead Marketing Coordinator on various projects, including national campaigns and production, as required.


In this capacity, the Marketing Assistant will support the social media goals and objectives of the 123Dentist network of dental practices in the Ontario region while managing the online reputation. They will deliver exceptional communication and customer service to our clinics, serving as a social media champion and ambassador for the 123Dentist brand. 123Dentist is a national company across Canada, so fluency in both English and French is an asset. This position is vital to the marketing department's success, fostering a collaborative team environment and driving the growth of patient-facing social media marketing objectives.

Responsibilities and Duties:

Develop and implement social media strategies and monthly content calendars to increase brand awareness and engagement for the network of 123Dentist dental practices in the Ontario region. Research and write compelling copy for social media content that aligns with brand messaging. Develop creative briefs for the Studio and Graphic Designers, as well as create and curate high-quality content, including text, images, and videos, for social media platforms. Monitor social media channels and manage online reputation for assigned regions while engaging with our audiences across all accounts, including additional regions as needed. Analyze social media data and metrics to track campaign performance and provide actionable insights and develop and report on quarterly analytics reports to ensure targets are being met. Stay updated on industry trends and changes in social media platforms to adapt strategies accordingly. Collaborate with cross-functional teams to align social media efforts with overall marketing objectives. Assist in the management of social media advertising campaigns to drive customer acquisition and conversions. Claim, create, and administer social media profiles and accounts for clinics, engaging with audiences across various channels. Administer various marketing tools (Birdeye, Click Dimensions, Rasplayer, Mailchimp, etc.) and email marketing campaigns. Communicate effectively with internal and external clients as assigned. Provide assistance for various marketing programs and campaigns and assist in producing foundational marketing materials and collateral. Provide foundational-level local SEO support. Support the operational needs of the 123Dentist intranet (123Dentist HUB). Comply with all policies and procedures. Perform other duties as assigned by the Manager/Director.

Education, Credentials, Qualifications:

Bachelor's degree in business administration, marketing, communications, or a related field is required. Social Media Certification is an asset. 2+ years as a Marketing Assistant or in a similar role. 2+ years' experience with graphic design and video editing tools, with a strong portfolio showcasing diverse content, including vlogs, is an asset. Proficiency and bilingual in French is considered an asset.

Required Skills & Abilities:

A high level of creativity is a must with a passion for storytelling and content innovation. In-depth knowledge of major social media platforms and best practices and knowledge of SEO, analytics tools, and social media metrics. Proficient in photography and skilled in creating engaging videos and reels that capture attention and enhance brand storytelling. Experience with social media analytics tools to track performance and derive insights. Understanding of marketing principles. Excellent computer and software skills, particularly with Microsoft Office. Ability to work in a fast-paced environment and adapt to changing circumstances. Willingness to learn, ask questions, and innovate in content creation. Strong written and verbal communication skills. Exceptional organizational and time management skills. Detail-oriented, conscientious, and client-oriented approach.

What We are Offering:

Full-time permanent employment, competitive salary, and great benefits package A collaborative team that will support and train you, a great office environment Challenging and rewarding role that will develop your skillset and talent A dynamic, fast-paced, and growing company, with an entrepreneurial, 'can do' attitude
123Dentist is an equal opportunity employer committed to diversity and inclusivity. The organization strives to build a workforce that reflects the communities it serves, including individuals with disabilities. Accommodations are available upon request throughout the recruitment process. Please inform our team if you need assistance at any stage.