Job Description

Job Summary

We are seeking a motivated and detail-oriented Marketing Assistant to support our dynamic marketing team. The ideal candidate will have a passion for marketing and a strong understanding of various digital marketing strategies. This role involves assisting in the execution of multichannel marketing campaigns, conducting research, and contributing to content creation across platforms. The Marketing Assistant will play a key role in enhancing our brand presence and driving engagement through innovative marketing initiatives.

Responsibilities

Assist in the development and implementation of SEO strategies to improve website visibility and traffic. Support social media marketing efforts by creating engaging content and managing posts across various platforms. Collaborate on multichannel marketing campaigns, ensuring consistency in messaging and branding. Conduct market research to identify trends, customer preferences, and competitive analysis. Help manage advertising sales initiatives, including digital ads on platforms like Google AdWords and Facebook Advertising. Utilize Adobe Creative Suite to design graphics for promotional materials and social media posts. Contribute to content marketing efforts by writing copy for blogs, emails, and other marketing materials. Assist with B2B marketing strategies aimed at building relationships with business clients. Utilize marketing automation tools to streamline campaigns and track performance metrics. Monitor website performance using Google Analytics and provide insights for optimization. Support e-commerce initiatives by assisting with product management and online promotions. Collaborate with the team on budgeting for marketing projects and tracking expenditures.

Requirements

Strong understanding of digital marketing principles, including SEO, content marketing, email marketing, and performance marketing. Familiarity with social media platforms and experience in managing social media accounts effectively. Proficiency in WordPress for website management and basic HTML knowledge is preferred. Experience with analytics tools such as Google Analytics to measure campaign effectiveness. Excellent research skills with the ability to analyze data and derive actionable insights. Strong copywriting skills with attention to detail for creating compelling content across various formats. Knowledge of print advertising techniques is a plus. Ability to work collaboratively within a team environment while managing multiple tasks efficiently. A proactive attitude towards learning new skills in the ever-evolving field of marketing. Join us as we strive to elevate our brand through innovative strategies and creative solutions!
Job Types: Full-time, Permanent

Pay: $18.00-$18.50 per hour

Expected hours: 40 per week

Benefits:

Dental care Extended health care
Work Location: In person