Do you love plants and people? How about home decor? Do you want to showcase your passion for people, plants and lifestyle decor through photos and social media? If you answered YES, Royal City Nursery invites you to be part of our marketing team today! Our team is focused on curating, creating and telling our story, in a dynamic and fast paced environment.
You will help plan, create, and deliver impactful marketing content across multiple content channels supporting Royal City Nursery 60+ year brand in digital and traditional ways and assist with planning, running and analyzing events! Our marketing team is on their feet for long periods of time, in a variety of indoor and outdoor environments.
Our mission is to make life beautiful naturally
Core Responsibilities:
Deliver exceptional customer service to all Royal City Nursery customers in person and electronically.
Engage with and excite staff about current content on online platforms
Create appropriate and meaningful social posts on a variety of online platforms
Interpret and communicate social media data and results as it relates to Royal City Nursery activities, promotions and workshops
Liaise with staff as necessary to drive sales, executing internal and external marketing campaigns and workshops / events
Contribute to successful visual marketing and event campaigns, adhering to company brands and standards while incorporating our products and services.
Assist in the curation of e-newsletters to subscriber lists
Assist with Digital Asset Management including (but not limited to) website, and social platforms.
Assist with Workshop and Event Management in store.
Experience:
Post secondary degree diploma in Marketing or Communications (or related field)
Solid understanding of traditional and digital marketing tactics including, but not limited to: on-site events, sales tactics, social media, websites and Mailchimp
Strong organization and planning skills
Proficient with digital graphic design tools, project management software, MS Office Suite and/or Google equivalents.
Proficient with building and increasing brand and business profiles on social media. Mandatory platforms include: Facebook, Instagram, YouTube and LinkedIn
Ability to thrive in a fast-paced environment with a sense of enthusiasm, professionalism and urgency
Ability and willingness to learn each aspect of the business
Horticulture knowledge, and previous experience in a garden centre setting is a strong asset
Skills
Exceptional customer service, time management and organizational skills
Demonstrated strategic thinking and creative problem-solving skills while handling multiple projects
Fluent in graphic design, photography and/or videography
Ability to follow and recognize the changing markets/trends as it pertains to Royal City Nursery product lines
Ability to be adaptive, creative, innovative, highly motivated and self starting
Advanced written and verbal English communication skills with strong research skills to gather market insights and consumer trends
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