Job Description

BIOFLEX is a pioneer in light therapy solutions, with a mission to make advanced, clinically proven technology accessible to both healthcare professionals and everyday consumers. Our systems are used globally in medical practices, physiotherapy clinics, and wellness spaces -- and our new consumer line is expanding rapidly.

Overview

The

Marketing Assistant (New Graduate / Part-Time)

will support the planning and execution of digital marketing activities to promote innovative medical and health technology products and services. This role is ideal for a recent graduate seeking hands-on experience in healthcare marketing within a dynamic and collaborative environment. Working closely with the marketing and communications team, the role combines creativity, organization, and analytical thinking across digital channels such as social media, email marketing, paid ads, content creation, and professional partnerships.

Key Responsibilities

Campaign Support & Digital Marketing

Assist in the planning and coordination of marketing campaigns to promote products, clinical services, and educational content. Help execute digital campaigns across social media, email, and paid platforms under supervision. Coordinate preparation of marketing assets such as digital creatives, landing pages, blog articles, and campaign copy. Track campaign progress and support optimization based on performance data.

Content & Social Media

Create and schedule professional and engaging content across relevant platforms (LinkedIn, Instagram, Facebook, YouTube, TikTok). Support the creation of educational posts, product highlights, and clinician testimonials. Monitor industry trends, competitor activity, and audience engagement to refine strategies. Assist in creating visuals and short-form video content to increase brand awareness and engagement.

Paid Advertising & Performance Tracking

Support setup and monitoring of digital ads on platforms such as Meta Ads, Google Ads, and LinkedIn Ads. Help track key metrics (click-through rates, conversions, engagement) and compile regular performance reports. Assist in preparing analytics summaries with insights and improvement ideas.

Brand Partnerships & Influencer Coordination

Research and assist in outreach to healthcare professionals, clinics, and wellness influencers for collaborations. Support coordination of partnership deliverables, content timelines, and reporting.

Email & CRM

Assist in building and scheduling newsletters and promotional campaigns to healthcare providers and clients. Help maintain and organize contact lists, ensuring accurate segmentation for targeted outreach.

Market Research & Strategy

Conduct research on competitors, healthcare market trends, and emerging opportunities. Gather audience insights to support messaging and campaign strategy. Assist in summarizing findings to help guide marketing priorities and initiatives.

Required Skills & Experience

Recent graduate or current student in Marketing, Communications, Health Sciences, or a related field. Basic familiarity with digital marketing tools such as Meta Ads, Google Ads, Canva, or Mailchimp. Strong writing and communication skills with attention to professional tone suitable for healthcare audiences. Excellent organizational skills and ability to manage multiple projects with attention to detail. Proficiency in Microsoft Office and social media platforms.

Bonus:

Experience or interest in healthcare, medical technology, or wellness marketing.

Key Attributes

Eager to learn and grow in a healthcare technology marketing environment. Creative thinker with an understanding of audience education and trust-building in the medical field. Analytical and curious about data-driven decision-making. Collaborative, proactive, and dependable in managing tasks and meeting deadlines. Adaptable and open to feedback in a fast-evolving industry.

KPIs / Success Metrics

Timely and accurate completion of assigned marketing projects. Growth in social media engagement and brand awareness among healthcare professionals and clients. Quality and impact of content contributions (measured by reach, engagement, and leads). Collaboration and responsiveness within the marketing team.
Job Types: Full-time, Permanent

Benefits:

Dental care Extended health care Life insurance On-site parking Paid time off Vision care
Work Location: In person