Job Description

About WePlay & Tavo

WePlay is one of Ontario's biggest volleyball hubs with six premium indoor courts, nonstop leagues, tournaments, camps, training, teams and hundreds of players walking in every day. Out of this ecosystem, we own

Tavo

, an AI-powered volleyball platform that automatically turns any recorded match into highlights, advanced stats, player profiles, and full team pages.

Together, WePlay and Tavo form a powerful combination: a massive in-person volleyball community plus a cutting-edge sports tech product that's growing fast through

social media and product-led growth

. Teams subscribe monthly/annually, and Tavo handles unlimited matches -- upload ? get highlights and stats automatically.

We're now ready to scale both the brand and the tech and that's where you come in.

Role Overview

We're hiring a

Social Media & Marketing Manager

who will lead growth across WePlay and Tavo's social channels, with a

heavy focus on promoting Tavo

through content, ads, reels, storytelling, and community activation.

You will own the entire social funnel:
- Turning tournaments, teams, and players into content
- Managing Instagram + TikTok strategy
- Driving people into the

interactive demo

- Helping build viral loops and product-led growth campaigns
- Running experiments, ads, promotions, and challenges
- And earning

commission

when traffic you generate converts into paying Tavo teams

If you love sports, social media, creating content, and growing something brand-new, this is the perfect role.

What You'll Do

Lead content creation for WePlay + Tavo (Instagram, TikTok, Reels, Shorts) Film and edit quick-turnaround clips during tournaments, lessons, and events Create hype videos, feature breakdowns, and storytelling around Tavo Build content calendars and branding across accounts Adapt and repurpose highlight clips generated from Tavo

Growth & Marketing

Run targeted campaigns to drive teams into Tavo's interactive demo Launch promotions, team challenges, giveaways, and seasonal events Manage Meta ads, boosted posts, remarketing, and funnel tracking Build top-of-funnel awareness at tournaments and within WePlay Help design messaging, landing pages, and social-led growth experiments Track conversions and optimize towards acquisition

Community & Partnerships

Engage with teams, clubs, coaches, parents, and WePlay's community Coordinate in-person activations during tournaments and game days Help onboarding new clubs and teams into Tavo's ecosystem

What We're Looking For

Someone deeply familiar with Instagram, TikTok, and modern social strategy Strong creative instincts: filming, editing, reels, on-camera energy Passion for volleyball or sports media (bonus: you play!) Interest in tech, AI, and product-led growth Ability to move fast, experiment, and take initiative Great communication and "community-builder" personality Comfortable attending WePlay events for content creation

Compensation

Base hourly pay (part-time)

Commission for every team that converts through your funnel

Bonuses for exceptional campaigns and performance

Why This Role Is Special

You'll be part of

building one of the coolest sports-tech brands in Canada,

and you'll have the full ecosystem of WePlay at your fingertips.

You're not just posting content.
You're driving real adoption of a fast-growing AI sports platform and shaping how volleyball athletes experience their sport.

Job Types: Part-time, Freelance

Pay: $17.60-$25.00 per hour

Expected hours: 10 - 30 per week

Benefits:

On-site parking Profit sharing Store discount Work from home
Application question(s):

Share a link to 1-3 social media posts or videos you've created that you're most proud of (IG, TikTok, Reels, Shorts). What was your role and how did it perform?
Work Location: Hybrid remote in Markham, ON L6G 1E1