Job Description

Are you ready to embark on an exciting journey with a dynamic company? Pearl\xc2\xae is a trailblazer in innovative kitchen and home designs, serving customers across Canada for over 25 years. Our commitment to top-tier quality and unrivaled customer care has set us apart in the industry. With thriving offices in Vancouver, Calgary and Kingston, we pride ourselves on a team that combines expertise with a friendly, motivated, and refined approach. With a network of over 1500 partners and three boutique showrooms, Pearl\xc2\xae is at the forefront of delivering exceptional experiences to clients and customers nationwide. Why Pearl? At Pearl\xc2\xae, we champion diversity and foster a workplace that exudes respect and positivity. Our Core Purpose is to meet you where you are and grow together, underpinned by Core Values like Passion, Panoramic thinking, Progressiveness, and Partnership. Join us to understand how these values shape our extraordinary team! Job Overview: As a Marketing and Social Media Coordinator, you will be responsible for developing and executing social media marketing strategies to enhance our brand presence, engage our audience, and drive growth. You will work closely with the sales and marketing team to create and curate content, monitor social media platforms, and analyze performance metrics to make data-driven decisions. You will also work closely with our creative team, coordinating both internal and external marketing tasks. Social Media Primary Responsibilities: - Content Creation: Create and curate engaging content (images, videos, written posts) for various social media platforms.
- Content Calendar: Develop and maintain a content calendar to plan and schedule posts.
- Audience Engagement: Interact with followers, respond to comments and messages, and foster a sense of community.
- Analytics and Reporting: Monitor social media metrics, track KPIs, and generate reports to measure the effectiveness of social media efforts.
- Trend Identification: Stay updated on social media trends, hashtags, and opportunities to create trending content.
- Paid Advertising: Create and manage paid social media advertising campaigns to increase reach and conversions.
- Influencer Collaboration: Identify and collaborate with influencers and brand advocates to expand reach and engagement. Marketing Primary Responsibilities: - Marketing Strategy: Assist in developing and executing marketing campaigns and strategies in alignment with business objectives, while overseeing and supervising overall marketing specific tasks.
- Email Marketing: Assist with planning of email marketing campaigns to reach a targeted audience.
- Content Creation: Generate marketing materials, such as brochures, flyers, and digital content for online and offline marketing efforts.
- Events and Promotions: Work with the sales team to assist in organizing and promoting events.
- External Communication: Manage external communication with partners, vendors, and clients to support marketing initiatives.
- Market Research: Conduct market research to identify trends, target audience preferences, and competitors as required.
- Branding: assist in brand consistency in all marketing materials and social media content. This dual-role coordinator will play a pivotal part in building a strong online presence and effectively promoting products or services, while also ensuring that marketing initiatives are well-coordinated and aligned with business objectives. Qualifications:
- Proven experience as a Social Media Coordinator or similar role
- Proficient in using Adobe Creative Suite, including Adobe Illustrator, for graphic design tasks, Canva, Photoshop
- Strong attention to detail and excellent proofreading skills
- Familiarity with e-commerce platforms and digital marketing strategies
- Knowledge of Google Analytics and other social media analytics tools
- Excellent written and verbal communication skills
- Ability to multitask and manage multiple social media accounts simultaneously
- Strong research skills to identify industry trends and competitor strategies
- Experience in advertising or paid social media campaigns is a plus If you are a creative individual with a passion for social media and marketing, we would love to hear from you. Please submit your resume and portfolio showcasing your previous work. Job Types: Full-time, Permanent Salary: $20.00-$23.00 per hour Expected hours: 40 per week Benefits:

• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Store discount
• Vision care
• Work from home

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• Marketing: 1 year (preferred)

Licence/Certification:

• Canadian Citizen, Permanent Resident or Protected Refugee (preferred)

Work Location: Hybrid remote in Calgary, AB Expected start date: 2023-11-20