Reporting to the Artistic and Executive Directors, the successful candidate will be responsible for coordinating Magnus Theatre's marketing and publicity efforts, creating strategic initiatives and working to build brand awareness and increase engagement with Magnus Theatre. This position is ideal for a detail-oriented and independent individual with a passion for the performing arts and a knowledge of industry trends and best practices.
Responsibilities
Plan, create, and facilitate Magnus Theatre's Marketing & Publicity strategy and materials
Operate within an established budget and track expenses
Administration
Oversee distribution and occasional creation of content to relevant media outlets and the general public
Manage and report marketing results on a per production and annual basis
Create and submit a year end Performance Report for Magnus, showing increases or decreases in attendance, event participation, and other KPIs
Facilitate and attend weekly Marketing meetings
Lead survey initiatives, focus groups, and analyze public opinion
Follow and implement guidelines set be government, associations, and Magnus Theatre policies
Create and administer advertising schedules
Investigate new marketing opportunities, evaluate and make decisions with budget limitations
Develop a marketing & communications plan including strategy, goals, budget, and tactics
Branding
Work directly with the Artistic Director and external contractors to establish a vision for all marketing and publicity materials for Magnus Theatre
Develop and implement marketing plan for subscription launch while working directly with other departments and contractors to ensure a successful launch
Coordinate patron retention strategies with the assistance of the Artistic Director, Executive Director, and Box Office Manager
Envision, design, and manage the distribution of the Season Launch marketing materials
Plan advertising and promotional campaigns for products or services on a variety of platforms and train all staff on upcoming marketing and publicity campaigns
Prepare, write, and distribute radio commercials, media releases, and posters
Qualifications
A degree or diploma in Marketing or other applicable discipline
Demonstrated track record of inclusive and strategic vision
Strong interpersonal skills
Excellent written and verbal communication skills
Knowledge of the not-for-profit environment and appreciation of the performing arts
Ability to work within and maintain a highly effective and positive team culture
Graphic design experience an asset
Further Information
This is a part-time position of 20 hours per week, and the successful candidate will work onsite in Thunder Bay, Ontario to grow Magnus Theatre alongside our vibrant, team-oriented staff. Typical hours will be from Monday-Friday and Magnus Theatre offers flexible working hours. Occasional evening and weekend work will be required.
The compensation package includes a salary of $20,000-$22,000 which is commensurate with experience.
Application Process
If you feel that you could make a meaningful contribution in this role, please send a cover letter and resume in a single PDF file prior to Monday September 8th, 2025.
Magnus Theatre is committed to equity, accessibility, and creating a safe and healthy workplace. If you require any accommodations during the recruitment process, please let us know alongside submission of your application.
We thank all applicants for their interest, however only those candidates selected for interviews will be contacted.
About Magnus Theatre
Founded in 1971, Magnus Theatre is Northwestern Ontario's only professional theatre, a not-for-profit registered charity, and a full member of the Professional Association of Canadian Theatres (PACT). For over half a century, the theatre's well-crafted productions have earned it a reputation as a leading arts organization in the region and beyond. Magnus Theatre produces seven Mainstage productions annually and a full array of Theatre in Education programs, serving over 40,000 individuals throughout Northwestern Ontario each year. For more information, please visit magnustheatre.com.
Job Type: Part-time
Pay: $20,000.00-$22,000.00 per year
Expected hours: 20 per week
Benefits:
Company events
Flexible schedule
On-site parking
Work Location: In person
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