Job Description

Job Title
Marketing and Communications Strategist
Job Type
Permanent
Union
MRSA
Position Classification
SPB07 Public Relations Assistant VII
Salary Grade
$70,841.00 - $89,646.00
FT or PT
Full-time
Hybrid Work
This position is eligible
Position End Date (if applicable)
Location
MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)
About this Position
About the University Marketing Department
As part of The Office of Community Engagement, Marketing and Communications integrates expertise, efforts and experience to help Mount Royal University meet its institutional goals. Marketing and Communications also collaborates with resources on and off campus to provide the best possible support to foster Mount Royal's reputation and image as a premier Canadian undergraduate institution. This is accomplished by developing and implementing strategies to support the advancement of Mount Royal's institutional priorities, assisting with increasing the institution's profile and reputation, and acting as an integral resource within the campus community. This team of creative professionals provides service excellence by focusing on partnership, mutual goals, adapting to evolving needs and telling Mount Royal's story.
About the Role
The Marketing and Communications Strategist is an integral member of the centralized University Marketing and Communications team. As the first point of contact to a number of areas on campus, you will have the opportunity to work on a variety of interesting, challenging and rewarding projects at the department and institutional level.
The primary responsibility of the Strategist is the creation, curation and communication of the University's brand. A strong brand supports the University's market position and public perceptions of its value to society.
Working collaboratively, Strategists help faculties and departments meet their University Strategic Plan-aligned goals, which may include, but are not limited to, increasing:

• student success and satisfaction,
• program enrolment,
• recruitment and retention,
• employee engagement,
• giving and engagement, and
• revenue generation.

Strategists are subject matter experts in marketing and communications - as much as our clients are in their own respective areas - and regularly work with multiple unique clients on a variety of projects.
Strategists assist clients with progress towards their goals through strategic planning, content creation, public relations, internal communications and other related tactics.
Strategists also provide technical expertise to set clients up for success with new and existing projects, and equip them to be self-sufficient by using the institutional communications tools available.
In the role of Strategist, you will:

• build strong relationships and support a range of clients across campus,
• provide strategic business analysis, and marketing and communications strategy, and
• support the promotion of programs, services and events to enhance the student experience and build MRU's brand and reputation.

This is a hands-on position. From stakeholder engagement, to supporting events, to the creation of timely email campaigns, you will use your understanding of traditional and digital marketing to get results.
Due to the nature of the position, hours are flexible and may require occasional weekend and evening work.
If all of this sounds like the kind of work you'd love to do we can't wait to meet you.
Responsibilities

• Advance the priorities of Mount Royal University through smart, practical and budget-sensible marketing and communications activities.
• Regularly act as project lead, which includes managing project timelines, building project teams, developing and maintaining budgets and seeing projects through to completion and final reporting.
• Play an active role in identifying and capitalizing on marketing and communications opportunities for client departments and the University.
• Create strategies to meet the goals of projects, using the most appropriate channels, in collaboration with members of the marketing and communications team.
• Write, edit and proofread content based on different styles and communications channels.

Qualifications

• Degree in Marketing, Communications, Public Relations or related field in combination with a minimum of five years of relevant experience.
• Expertise in the areas of relationship building, project management and marketing and communications strategy.
• Comfortable providing advice and services to senior members of the campus community and sharing your knowledge of the vast array of marketing and communications strategies to achieve successful outcomes.
• Experience in a business-to-consumer field, or marketing agency setting is an asset.
• Creative, versatile and entrepreneurial individual with exceptional communication, customer service and critical thinking skills.

Salary: $70,841.00 - $89,646.00 per annum
Closing Date: July 11, 2025
A cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number], [Document Title].pdf (ex. Smith, 999999, CV.pdf).
We encourage all qualified applicants to apply, however, Canadian citizens, permanent residents and others currently legally authorized to work in Canada will be given priority. Please note only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page.
If you require accommodation to participate in the recruitment process, please notify and we will work together on your accommodation request.
About MRU
Founded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. A student-focused undergraduate university built on teaching excellence, Mount Royal University is known for our top-calibre programs, high-quality teaching and learning experience, robust delivery of liberal education, scholarly teaching, experiential learning and undergraduate research. MRU serves approximately 15,782 students, including 11,752 full-time and 4,030 part-time learners. MRU offers 13 bachelor's degrees encompassing 37 majors across faculties such as Arts, Business, Communications, Health, Community & Education, and Science & Technology. MRU also boasts one of Canada's elite Aviation Accreditation Board International (AABI) accredited programs. With over 74% of its student body drawn from the local area, Mount Royal University primarily serves Calgary and its surrounding region. MRU is a diverse yet close community with over 1,800 employees. Mount Royal provides employees the support they need to lead and advance institutional goals. Learn more about MRU's and .
What We Offer
Talented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions. At MRU, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.
Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. MRU offers a competitive total compensation package including learning/training paid by employer, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre. Positions over six months may also be eligible for health and dental benefits, pension, health and personal spending accounts, and disability benefits.
Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.