Job Description

Marketing and Communications Associate Full-time position based in our Sudbury office Are you passionate about helping people be the best that they can be, describe yourself as energetic and results-oriented and having amazing communications and marketing skills? Are you a strategic and creative communications professional skilled at developing compelling content and communication plans and materials to engage our target audiences and inspire them to take action? Do you possess persuasive storytelling capabilities, with exceptional written and verbal communication skills? Do you have a keen understanding of digital platforms, performance and content marketing, media, video creation, and campaign support? If you answered yes to these questions, then United Way Centraide North East Ontario/Nord-est de l?Ontario (UWCNEO) has an exciting opportunity for you! We are an organization that is growing our programs and our impact as we support communities across Northeast Ontario! It is an exciting time to join our team of inspired, talented professionals. Reporting to the Communications and Stewardship Manager, you will be responsible for the strategic administration, coordination, creation, and implementation of all communications functions including design, public relations, marketing, advertising, and digital efforts. With an authentic passion for literacy, the Marketing and Communications Associate will strive to strengthen relationships with key donors, stakeholders, and strategic partners alike, leveraging UWCNEO?s strong brand and identity and translate program strengths and impact into meaningful stakeholder engagement opportunities. You are highly organized with an incredible eye for detail and have excellent time management and project planning skills. You work well under pressure and tight deadlines when needed and are able to prioritize quickly and effectively. You enjoy building relationships with your team members and with UWCNEO?s valued, external stakeholders. You welcome opportunities to work collaboratively with others and also enjoy tasks where you can work independently. Key Responsibilities:

• Develop and deliver an integrated annual marketing and communications plan across all communication media (online and offline) to reach appropriate target audiences.

• Create marketing collateral and assets and implement an annual comprehensive communications plan that promotes brand awareness and community engagement, strengthening the brand of United Way across Northeast Ontario.

• Create and distribute content across channels that engage stakeholders and leads to measurable engagement (such as volunteering, donations, awareness, and support of programs)

• Ensure all marketing and communications conform to brand identity and that key messages and impact of UWCNEO are accurately represented in internal and external communications.

• Ensure consistency, accuracy and excellence in quality and content of messaging in all materials ? with the goal of delivering world class communications assets.

• Work collaboratively with Revenue Development and Community Investment teams to identify, develop, and execute internal/external communications plans and tactics, develop stewardship materials, campaign resources, videos, community impact reports, engagement activities, speeches, and more.

• Write and proofread copy for all marketing materials, including monthly e-newsletters, blogs, reports, impact sheets and stories, investment guides, cases for support, campaign materials, website, solicitation letters, and more.

• Become knowledgeable in our customer relation management (CRM) database and utilize it to create and distribute targeted messages (newsletters, impact reports, videos, etc.).

• Manage brand guidelines, provide guidance to staff and volunteers on communications best practices and UW?s brand standards and style guidelines.

• Ensure the delivery of external communications from concept to execution.

• Develop and maintain meaningful relationships with regional media and community stakeholders, write and distribute press announcements, pitch news-worthy stories and other.

• Manage website including ensuring the overall look, design, format, function, and navigation remains fresh with current content.

• Develop and manage social media content strategies to increase brand awareness.

• Develop and oversee issues management protocol.

• Create and manage all digital and printed assets and publications.

• Contribute to the development of, and work within an annual communication budget.

• Design collateral for print, web and social media as needed to promote programming.

• Oversee, edit, and/or create marketing emails, social media posts, website pages, and other communications channel content as needed

• Create, manage and strategically utilize video, audio, and still photography recording of key events, campaign collateral.

• Attend community events as assigned.

• Other duties as necessary or as assigned.

Qualifications/Skills/Requirements:

• University or College degree/diploma in communications, design, public relations, journalism, marketing, or a related field.

• A minimum of 3 years of professional communications experience, including an understanding of donor relations, fund development, and strategic and corporate communications best practices. Demonstrated knowledge of the social service sector; experienced working with community-based and not-for-profit organizations.

• Outstanding writing skills, with the ability to transform information for different audiences into clear, engaging content across a variety of communications tools and channels (e.g., print, web, social, video script, presentations, key messages, etc.).

• Adept at working collaboratively across a range of teams, including the ability to work with colleagues in district offices. Adaptable, flexible, and diplomatic with a degree of comfort to change in projects and priorities.

• Excellent time management skills and ability to work independently, managing multiple projects with different stakeholders.

• Experience developing and implementing strategic communications plans and tactics across different audiences.

• Experience managing both external stakeholder and internal communications functions, including understanding relationships with media, government, and community organizations.

• Fluent in Adobe Creative Suites, Microsoft Office.

• Experience and oversight of digital marketing strategy and tactics as they relate to development.

• Excellent eye for detail and exceptional design skills.

• Database management experience.

• A solid understanding and working knowledge of CSM Software.

• Professional social media and digital marketing experience.

• Ability to work independently and within a dynamic team environment.

• Strong organizational skills to determine work priorities and manage multiple projects in a fast-paced environment.

• Out-of-the-box thinker with a creative flair

• Experienced public speaker

• Ability to work a flexible work schedule with some evenings and weekends if required.

• Must possess a valid driver?s license, clean driving record, and access to a reliable vehicle.

• Fluent bilingualism (French/English) will be considered an asset.

About us For almost four decades, United Way Centraide North East Ontario/Nord-est de l?Ontario (UWCNEO)has been a part of the social fabric that connects and mobilizes our community. Our strength is bringing people together and improving community conditions. Our efforts span the entire North East District as we address complex issues, invest in the most impactful programs, and advocate for our most vulnerable citizens What we offer Permanent position based out of our Sudbury office. Wage range of $48,000 to $52,000 depending on experience Full benefit package, company paid. Participation in CAAT DB Pension Plan. The Communications Associate will work 35 hours a week with the hours being flexible to meet the needs of the program. A typical work week is from Monday to Friday 8:30 to 4:30. Some travel may be required to meet stakeholders and attend special events. Application deadline: Please send cover letter and resume to Mary Lou Hussak, Executive Director, m.hussak@uwcneo.comno later than 4:30pm on May 5, 2023. UWCNEO is and equal opportunity employer and is strongly committed to a workforce and Board that reflects the diversity of the populations we serve. We encourage applications from all qualified individuals including applicants from all cultures, racialized communities, abilities, diverse sexual and gender identities, and others who may contribute to the further diversification of ideas. UWCNEO thanks all applicants for their interest; only those selected for an interview will be contacted. Job Type: Full-time Salary: $48,000.00-$52,000.00 per year Benefits:

• Company pension
• Dental care
• Employee assistance program
• Extended health care
• Life insurance
• On-site parking
• Paid time off
• Vision care

Schedule:

• Monday to Friday
• Weekend availability

Ability to commute/relocate:

• Greater Sudbury, ON P3C 5S5: reliably commute or plan to relocate before starting work (required)

Education:

• AEC / DEP or Skilled Trade Certificate (preferred)

Experience:

• Digital marketing: 2 years (preferred)
• Graphic design: 2 years (preferred)
• Communication skills: 2 years (preferred)

Language:

• English (required)
• French (preferred)

Work Location: In person Application deadline: 2023-05-31