Market Development Manager
Equinix is the world\xe2\x80\x99s digital infrastructure company, operating 240+ data centers across the globe and providing interconnections to all the key clouds and networks. Businesses need one place to simplify and bring together fragmented, complex infrastructure that spans private and public cloud environments. Our global platform allows customers to place infrastructure wherever they need it and connect it to everything they need to succeed.
We are a fast-growing global company with 20 years of continuous growth. Through our innovative portfolio of high-performance products and services, we have created the largest, most active global ecosystem of 10,000+ companies, including 2,100 networks and 3,000+ cloud and IT service providers in 32 countries spanning six continents.
A career at Equinix means you will collaborate on work that impacts the world and be surrounded by endless opportunities to learn new skills and grow in varied directions. We embrace diversity in thought and contribution and are committed to providing an equitable work environment. that is foundational to our core values as a company and is vital to our success.
Job Summary
Implements the company targeting of the Right Customers on the Right Customer Problems.
Responsibilities
Segmentation
Provides necessary data with required information and conducts data analysis to share with sales
Targeting
Manages the targeting process for strategic targets
Recommends pre-set parameters for targeting
Activation
Interfaces with necessary teams outside vertical marketing to insure targets are moved into the sales organization
Owns activation scheduling and insures no conflict with other strategic activities
Planning, Analysis & Trends Reporting
Creates actionable content and training including account based marketing tools and insights; and other corporate reporting requests
Continuously refines and improves reporting processes for greater vertical insights
Decreases data anomaly and exceptions uplifting targeting and CMO Trends reporting
Customer Advisory Board Sponsorship
Manages the invitation process, list maintenance and content building
AR-PR SME
Creates and manages complex ad hoc reports, using insights from data exploration to build comprehensive reports
Functional Knowledge
Regarded as the expert in their particular job family
Requires in-depth and/or breadth of expertise in own job family and broad knowledge of other job families within the job function
Business Expertise
Anticipates business and industry issues; recommends product, process or service improvements
Leadership
Leads programs with notable risk and complexity; develops the strategy for program execution
Problem Solving
Solves unique and complex problems with broad impact on the business; requires conceptual and innovative thinking to develop solutions
Impact
Impacts the direction and resource allocation for program or services; works within general organization functional policies and industry guidelines
Interpersonal Skills
Communicates complex ideas, anticipates potential objections and persuades others, often at senior levels, to adopt a different point of view
Qualifications
10+ years experience preferred
Bachelor\'s degree preferred
Equinix is an Equal Employment Opportunity and, in the U.S., an Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to unlawful consideration of race, color, religion, creed, national or ethnic origin, ancestry, place of birth, citizenship, sex, pregnancy / childbirth or related medical conditions, sexual orientation, gender identity or expression, marital or domestic partnership status, age, veteran or military status, physical or mental disability, medical condition, genetic information, political / organizational affiliation, status as a victim or family member of a victim of crime or abuse, or any other status protected by applicable law.
As an employee, you become important to Equinix\xe2\x80\x99s success. Details about our company benefits can be found at the following link:
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