Job Description

Position Overview

Laurent Miquel Winery seeks a dynamic, passionate, and results-driven

Brand Ambassador

to represent and grow the winery's presence across North America.
The position will focus

80% on the Canadian market

and

20% on U.S. market support

, with an emphasis on strengthening relationships with our existing agent network, developing sales opportunities, and elevating the Laurent Miquel brand image among trade professionals, media, and consumers.

Laurent Miquel Winery Export Director (France)
In close collaboration with Icon Vins Fins (Canada)

Key Responsibilities

1. Market Development & Sales Support

Partner with the Canadian agent to

develop and execute sales strategies

aligned with winery objectives. Identify growth opportunities and new distribution channels in both on- and off-trade segments. Support the U.S. market by coordinating with existing importers and distributors. Develop and oversee

SKU strategy

, ensuring the right product mix for each market. Maintain a calendar of in market visit in support of the existing sales team. support management with market information and trends in order to integrate into relevant business strategies and plans

2. Budget Management

Collaborate with the winery and local agents to

establish annual sales and marketing budgets

. Monitor spending, evaluate ROI, and ensure adherence to agreed financial plans.

3. Brand Building & Communication

Act as the face of Laurent Miquel in North America, building strong relationships with: Sommeliers, buyers, and trade partners. Wine media, influencers, and key opinion leaders. Develop and implement a

communication plan

to enhance visibility of Laurent Miquel wines across Canada and the U.S. Coordinate

tastings, winemaker dinners, and brand events

to strengthen brand recognition and engagement.

4. Travel & Representation

Conduct frequent visits to key provinces in Canada (with focus on Quebec, Ontario, and Western provinces) as well as existing US markets. Represent the winery at

trade fairs, portfolio tastings, and industry events

in Canada, the USA & France Occasionally host visiting winemakers and VIP guests.

Qualifications

Minimum

3-5 years of experience

in wine sales, brand management, or ambassador roles. Strong understanding of the

Canadian and U.S. wine markets

. Established relationships with trade professionals and media are a plus. Excellent communication and presentation skills (English and French required). Passion for wine, travel, and storytelling. Ability to work independently and collaboratively across markets. Valid passport and driver's license.
Job Types: Full-time, Permanent

Pay: $90,000.00-$100,000.00 per year

Benefits:

Dental care Disability insurance Extended health care Flexible schedule Life insurance Vision care Work from home
Application question(s):

Do you have work experience in the Canadian market (preferably in Quebec or Ontario)?
Yes / No

Have you held a Sales Manager or Brand Manager position (Sales Representative roles do not qualify)?
Yes / No

Do you have professional experience working in the United States?
Yes / No

Are you fluent in French?
Yes / No

Work Location: Hybrid remote in Montreal, QC