Job Description

Job ID

1821

Work Type

Hybrid

Business unit

Everyday Financial Services

Pay grade

O - OTH

Apply before

05 August 2025

Number of openings

1

Posting type

Internal & External

At ATB, we exist to make it possible for our clients, team members and communities. Our purpose is more than aspirational. It's a real commitment we live every day through our values (what we call the ATB ID).


Life at ATB is about more than work. In fact, we're consistently recognized as one of Canada's top employers thanks to our high-care, high-performance culture, upheld by the three commitments we make to our team members:

Impact in action:

No matter where you are in the organization, you're empowered to make an impact in the lives of our clients and communities.

Thrive together:

We want you--the unique, authentic you--to feel safe and celebrated at work. We're on a continuous journey to build the most flexible and inclusive programs.

Ready for tomorrow:

We want to enable your success through interesting and challenging work, performance enablement, and learning and development.


About the Role

Are you a visionary leader passionate about shaping the future of financial services and driving impactful growth? ATB Financial is seeking an exceptional

Managing Director of Strategic Growth

to lead our mission to build the "Everyday Bank of the Future" and achieve our ambitious FY26 goals, including becoming #1 in J.D. Power client satisfaction.


Reporting to the Senior Vice President of Everyday Financial Services (EFS) Strategy and Growth, you will be the strategic catalyst for igniting innovative growth initiatives across all EFS channels. This pivotal role balances product marketing with client loyalty and engagement, with a clear focus on client acquisition and retention.


You will translate ATB's strategic vision into actionable growth plans, leveraging data-driven insights and a channel-agnostic approach to create coordinated, delightful experiences that propel us towards zero disappointed customers. While focusing on deepening relationships with our core clients, you will also strategically expand our reach in key segments such as Entrepreneurs, Homebuyers, and Young Albertans.


This role is a cornerstone of the EFS Strategy leadership team, where your influence will shape our portfolio decisions and contribute to enterprise-wide strategic initiatives.


Accountabilities

Strategic Growth and Market Share Expansion:

Drive comprehensive client acquisition, retention, and deepening strategies across all channels, aligned with ATB's long-term vision. Spearhead targeted growth for key segments like Entrepreneurs, Homebuyers, and Young Albertans to outpace market growth and increase market share.

Cross-Functional Integration and Collaboration:

Collaborate strategically with Client Experience and Technology (CXT), People, Culture, Brand and Communications (PCBC), and other Areas of Expertise (AOE)/Strategic Support Units (SSU) to seamlessly integrate growth initiatives. Provide strategic input as a key member of the EFS Strategy leadership team and build relationships across ATB to ensure alignment with business objectives and regulatory requirements.

Data-Driven Optimization and Client Engagement:

Leverage enterprise data, CLV models, and segmentation tools to personalize client acquisition and deepening strategies. Establish and optimize KPIs for client acquisition, retention, product penetration, and lifetime value. Implement data-driven approaches to identify growth opportunities, optimize campaign performance, and enhance client engagement.

Team Leadership and Development:

Lead and develop a high-performing Strategic Growth team, fostering a culture of innovation, analytical thinking, and client-centricity. Guide matrix relationships across EFS and enterprise teams for coordinated execution of growth initiatives.

Innovation and Digital Transformation:

Champion the adoption of emerging technologies, automation, and digital tools to enhance growth capabilities and client experience. Contribute to the "Everyday Bank of the Future" by identifying and piloting innovative growth approaches and client engagement models. Drive continuous improvement in growth processes.
Skills, Experience and Education

Core Competencies and Observable Behaviors:

Visionary Strategic Leadership:

Transforms complex business challenges into actionable growth strategies with a proven track record in financial services. Excels at developing compelling narratives, translating complex data into actionable business intelligence.

Client-Centric Growth Expertise:

Possesses deep understanding of client lifecycle management, segmentation, and personalization. Develops integrated acquisition, retention, and deepening programs with measurable results, optimizing client experience across multiple touchpoints.

Strong Data and Analytics Capabilities:

Leverages customer data, predictive modeling, and performance analytics to drive growth decisions. Experienced in marketing technology, CRM, and digital analytics platforms.

Advisory and Relationship Expertise:

Deep understanding of financial advisory principles, client relationship management, and consultative selling in retail banking. Develops advice frameworks and tools to help front-line teams deliver meaningful financial guidance.

Collaborative Leadership:

Exceptional stakeholder management skills, influencing and aligning senior leadership across complex matrix organizations. Strong partnership orientation with a track record of successful cross-functional collaboration.

Innovation and Adaptability:

Characterized by a growth mindset, identifying emerging opportunities and piloting innovative approaches to client engagement. Experienced in leading digital transformation initiatives and integrating new technologies with an agile leadership approach.

Qualifications and Experience:

Education and Professional Background

+ Bachelor's degree required; MBA or advanced degree in Business, Marketing, Finance, or related field preferred.
+ Minimum 10 years of progressive leadership experience in financial services, with at least 5 years in senior strategic roles focused on growth, marketing, or client experience.
+ Deep understanding of the Canadian retail banking market, regulatory environment, and competitive landscape.

Leadership and Management Experience

+ Minimum 5 years of experience leading diverse, high-performing teams in complex, matrix organizations.
+ Proven track record of successfully developing and executing large-scale strategic initiatives that deliver measurable business results.
+ Experience leading organizational change initiatives and driving adoption of new processes, technologies, or strategic approaches.

Technical and Analytical Skills

+ Advanced proficiency with data analysis, customer segmentation, and performance measurement tools and methodologies.
+ Experience with digital marketing, campaign management, customer journey optimization, and multi-channel attribution.
+ Familiarity with CRM systems, marketing automation platforms, and emerging fintech solutions.

Workplace Arrangements

This role can be either hybrid or remote.

If you live in Alberta, you'll work both remote and onsite from an ATB corporate office, where time onsite is based on your job accountabilities and performance objectives. If you live outside of Alberta, you'll work fully remote with occasional travel to ATB corporate locations in Alberta.

Don't meet all the requirements on the list?

A resume only goes so far in expressing who you are and the unique perspectives you bring. If you believe your skills and experience align with the role--but you might not check all the boxes--we want to hear from you. We encourage candidates from all work backgrounds, equity-seeking communities and experience levels to apply. If you're seeking a career where your drive, perspective and growth are celebrated, we want to hear from you.


We're dedicated to building a workforce reflective of those within our communities, and a culture where our team members are equipped with what they need to succeed--their way. Part of creating an inclusive workplace is recognizing our role in advancing Truth and Reconciliation. We are committed to meeting and exceeding the standards set out in the Partnership Accreditation in Indigenous Relations program created by the Canadian Council for Aboriginal Business.

What happens next?

If you are shortlisted, you'll hear from us after the posting closes. Check out our How We Hire page to learn more about our hiring process. If you need any accommodations throughout this process, please let us know at talentteam@atb.com

Stay in touch

We're excited that you're interested in a career with ATB. Follow us on LinkedIn, Facebook and Instagram to learn more about what our team is up to.