Job Description

About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

Overview:
The Manager, Performance Strategy ensures that performance media campaigns are effectively executed, continuously optimized, and aligned with client business objectives. Acting as a critical link between Planning, Analytics, and Activation, this role is responsible for driving real-time performance improvements, enforcing measurement frameworks, and translating strategic direction into executional success.
Performance Strategy connects business goals with actionable, data-driven media strategies. This role is deeply embedded within accounts, ensuring that strategic frameworks are properly executed, optimized, and measured. The Manager provides hands-on leadership in refining strategy based on data insights, industry trends, and performance results.
Key Accountabilities:

• Campaign Execution & Optimization - Oversee real-time performance analysis and tactical adjustments, ensuring all media investments drive measurable outcomes.
• Performance Measurement & Reporting - Ensure KPI frameworks are followed, working with Analytics to track performance trends and apply insights to improve efficiency.
• Cross-Team Collaboration - Act as a primary connection point between Planning, Analytics, and Activation, ensuring seamless execution of performance strategies.
• Client Engagement & Support - Work closely with client teams to translate strategic direction into execution, ensuring media investments deliver impact.
• Test & Learn Implementation - Execute testing roadmaps, ensuring all learnings are integrated into future optimizations.
• Market & Competitive Research - Stay ahead of industry trends, platform changes, and competitive activity, leveraging insights to refine performance strategies.
• Tactical Strategy Support - Assist in budget forecasting, audience segmentation, and media planning, ensuring execution aligns with strategic priorities.
• Ad Hoc Strategic Support - Support additional strategic planning efforts as needed, providing expertise across performance media initiatives.

Education and Experience:

• 3-5 years' related work experience in the Media industry (at least two of programmatic, search or social), ideally within an agency environment.

• Post-secondary degree, specialization in Marketing/Advertising an asset.

• Possess an understanding of business marketing, communication planning, and the media marketplace.

• Understanding of digital platforms for planning & insights such as DV 360, Google Ads, Meta, Snap, Pinterest, Twitter, TikTok, GA4/GA360, etc.

• Proficiency with industry planning tools (ComScore/Metrica (Telmar), Pathmatics, Platform Insight Tools - Google, Meta).
• Up to date knowledge of media/content owners, production agencies, research companies, and other suppliers which we could partner with
• Demonstrated ability to manage concurrent projects.

• Awareness of client business issues, industry/consumer trends, promotional resources, market status, and competition.

• Good understanding of tracking and tagging, behavioral marketing, database modeling, retargeting, and addressability.

Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we're just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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Skills Required