Job Description

General Description:
The Manager, Performance Marketing leads the execution and optimization of digital marketing campaigns across paid media, ABM, search, and social channels. This role manages a team of specialists, driving performance improvements and supporting the Director, Digital marketing in developing and implementing strategies that generate leads, pipeline, and revenue. The Manager is responsible for day-to-day operations, campaign management, and cross-functional collaboration to ensure alignment with broader marketing and business goals.
Major Responsibilities:
Team Leadership & Development:

• Manage, mentor, and develop a team of Paid Media Specialists and other direct reports.
• Set clear objectives, provide coaching, and conduct regular performance reviews.
• Foster a collaborative, high-performing team culture.

Campaign Management:

• Oversee the execution and optimization of paid media campaigns (Google Ads, LinkedIn Ads, Facebook Ads, etc.).
• Integrate ABM strategies into performance marketing campaigns to target high-value accounts and drive personalized engagement.
• Ensure campaigns are aligned with strategic goals and deliver measurable results.
• Support the creation and optimization of landing pages in partnership with the web experience team.

Search Optimization:

• Advance the organization's search presence through AEO/GEO best practices, ensuring visibility in AI-driven and generative search environments.
• Collaborate with SEO and content teams to optimize for answer engines and generative search platforms.

Performance Analysis & Reporting:

• Monitor campaign performance using analytics tools (Google Analytics, etc.).
• Report on key metrics, provide actionable insights, and recommend improvements.
• Conduct A/B testing and conversion rate optimization initiatives.

Cross-Functional Collaboration:

• Work closely with creative, content, SEO, and web teams to develop campaign assets and integrate keyword insights.
• Partner with external agencies and vendors as needed.

Process Improvement:

• Identify opportunities for operational efficiency and continuous improvement.
• Stay current with digital marketing trends, technologies, and best practices.

Competencies/Skills:

• Strong leadership and team management skills.
• Data-driven decision-making and analytical thinking.
• Expertise in paid media, ABM, SEM, AEO/GEO, and social media advertising.
• Effective communicator and collaborator across teams and stakeholders.
• Ability to manage multiple projects in a fast-paced, deadline-driven environment.
• Strategic mindset with a focus on delivering organizational outcomes.

D2L Leadership Competencies

• Leads by Example with personal and professional integrity, high accountability and say/do ratio
• Boundaryless collaboration and influence skills both within team, peer group and broader organization. Effective communicator with a proven track record of success.
• Delivers Awesome Outcomes: Strategic mindset and business acumen, with strong prioritization skills and a focus on organizational outcomes vs. team tasks. Effective problem solver, able to achieve results individually and through others, in fast paced, deadline-driven environments.
• Talent Magnet: Talent-focused leader, with demonstrated ability to coach, build and lead a high performing, diverse team.
• Better, Smarter, Faster: An agile learner, with a growth mindset, attention to detail and organizational skills. An operationally minded leader, with a focus on continuous improvement and innovation.
• Wins Hearts and Minds: An effective communicator, with the ability to connect the why and the what. A change agent, with proven delegation, motivation, and team building skills.

Suggested Qualifications/Experience:

• Bachelor's degree in marketing, business administration, or related field.
• 5+ years of experience in digital marketing, with a focus on performance marketing.
• Hands-on experience managing paid media campaigns and optimizing for lead generation and revenue growth.
• Demonstrated experience applying ABM strategies to digital campaigns.
• Proven expertise in AEO/GEO and optimizing for AI-driven search platforms.
• Experience with analytics platforms (Google Analytics, Google Ads, etc.).
• Proven ability to lead and develop teams.
• Experience working with external agencies and cross-functional teams.

Skills Required