Job Description

Create Your Experience of a Lifetime!

Come work and play in the mountains! Whether it's your first-time seeing snow or you were born on the slopes, joining our team means discovering (or re-discovering!) a passion for the outdoors while building lifelong connections with teammates and guests from around the world.


With 40+ resorts across 3 continents, you can join our team for a season or stay to build a career. From day one, you'll receive some of the highest compensation rates in the industry, free Epic pass(es) along with free ski and snowboard lessons, 40% retail discounts, the chance to grow through Epic Service - our leading training and development experience, and wellness benefits to fuel your success.


Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first).

Job Benefits

Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons MORE employee discounts on lodging, food, gear, and mountain shuttles 401(k) Retirement Plan Employee Assistance Program Excellent training and professional development Referral Program

Full Time roles are eligible for the above, plus:


Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours) Free ski passes for dependents Critical Illness and Accident plans

Job Summary:

Marketing Experimentation team is focused on driving a culture of experimentation to increase revenue peformance, improve guest experience, and drive deeper understanding of incremental growth opportunities across the full customer journey. Being a part of this team means you empower data-driven decision making and strategic innovation for the Vail Resorts Enterprise, and have a shared passion for problem-solving, innovation, tackling complex enterprise challenges, and positively impacting business results.





The team fosters an environment that's inclusive and diverse, supporting all team members to be themselves. We value everyone's ideas and perspectives and believe that our team's diversity is critical to our ability to deliver exceptional work products and experiences. This role will have a specific focus on experimentation across Omni-Channel Marketing -- primarily email and paid media -- and work cross-functionally to lead a robust test-and-learn roadmap that fuels innovation, optimizes performance, and advances enterprise learning. The ideal candidate will have channel-specific testing experience, a strategic mindset for experimentation, and strong stakeholder and project management skills to build cross-team alignment and drive execution.

Job Responsibilities:

Reporting to the

Sr. Manager, Marketing Experimentation

,

this role will be a key player in shaping and scaling

channel experimentation strategies

, from ideation to implementation to insights. This person will play a critical role in operationalizing the

Learning Agenda

, managing channel-specific experimentation pipelines, and partnering closely with Analytics, Creative, Media, Lifecycle, and Business stakeholders.

###

What You'll Do:

Lead Learning Agenda development

by gathering strategic questions from stakeholders and surfacing hypotheses tied to channel and business objectives Facilitate

experimentation ideation sessions (e.g., workshop series)

to generate test ideas and align on testing priorities

Design and present data driven stories

to marketing leadership through detailed presentations. Develop and manage

experimentation sequencing

and roadmap across

email and paid media

channels, aligned to strategic goals and campaign timelines Act as a

creative design consultant

, partnering with Lifecycle and Creative teams to ensure creative concepts align with test designs and hypotheses Collaborate with Experimentation Analytics to

validate test setups

, determine success metrics, and surface insights that drive decision-making Serve as subject matter expert in the

capabilities and limitations

of email and paid media channels to shape test design - required to understand technical capabilities of the relevent Paid Media and Email Marketing platforms (Mailgun, Airship, Adobe Ad Cloud, TradeDesk, Mediaocean) Provide

guidance for implementation and scaling

of successful experiments across campaigns and business units Foster strong

stakeholder relationships

across Marketing, Creative, Analytics, and Lines of Business to ensure tight alignment, shared learning, and a culture of experimentation Partner with IT or MarTech teams (as applicable) to ensure seamless tracking, data capture, and tool enablement
###

what success looks like:

A prioritized experimentation roadmap that aligns with business goals and balances innovation with impact

Serve as Stakeholder accountability partner with oversight end-to-end of design, execution, and implementation

Scalable test designs that drive measurable improvements in

channel performance (open rates, CTR, CVR, ROAS, etc.)

A clear learning loop in place -- with insights from one test feeding into future ideation and broader strategic decisions Collaborative, informed partners across Marketing and Analytics who see experimentation as a shared value Increased maturity of experimentation practices within the

email and paid media ecosystem, increasing volume of experimentation

Job Requirements:

3-6 years of digital/marketing/media analytics experience. A bachelor's degree in marketing, digital marketing, or strategic brand communication. At least 4 years experience in a marketing conversion role or digital marketing. Experience using conversion assistance tools, such as Adobe Analytics. Mailgun, Airship, Adobe Ad Cloud, , Adobe Target, Adobe Analytics, JIRA, Microsoft Excel/Powerpoint, Mouseflow, Tableau, SQL, Sitecore, Statistical Analysis tools such as R Studio, Python, SPSS. Proficiency with Content Management Systems (CMS), Sitecore preferred. A customer-focused and goal-orientated mindset. Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics. A strong technical foundation or background in omnichannel marketing. Critical thinking and attention to detail. Strong communication skills, particularly in stakeholder management, storytelling, and gaining alignment across a diverse set of stakeholders.

Other Requirements:

Indoor/Outdoor: Indoor Hazardous Materials/Noise: N/A Equipment Used in Job: Computer Holidays/Weekends/Evenings: As necessary Other: Travel to resort locations and also to partner/vendor locations as needed


The expected pay range is $76,842 - $90,000 + Annual Bonus. This is the pay range we reasonably expect to pay for this position. Individual compensation decisions are based on a variety of factors.

In completing this application, and when submitting related documentation, applicants may redact information that identifies their age, date of birth, and/or dates of attendance at or graduation from an educational institution.

Vail Resorts is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or any other status protected by applicable law.

Requisition ID 508426

Reference Date: 05/15/2025

Job Code Function: Marketing