Job Description

Manager, MarketingJoin Livingston and grow your career in the constantly changing world of international trade. Livingston is a market leader offering customs brokerage, international trade consulting, compliance and freight forwarding services around the world. Livingston has over 3,000 employees at more than 90 key border crossings, sea ports, airports and other strategic locations in North America, Europe and Asia.Our fast-paced and collaborative environment offers you the opportunity to work with leaders in the industry, receive recognition for achievements and develop your expertise in the complex and evolving world of trade. Learn how you can make an impact at Livingston.Job Type: Full TimeLocation: ON Toronto - CN030JOB SUMMARYAt Livingston, the Manager of Marketing Program and Digital plays a pivotal role in driving business growth through innovative, scalable marketing initiatives. This high-impact position focuses on developing and executing data-driven strategies to generate qualified leads, enhance customer engagement, and optimize lifecycle marketing efforts. Collaborating with cross-functional teams, you will shape best practices for digital marketing, campaign reporting, and overall program success.KEY DUTIES & RESPONSIBILITIESMarketing and Demand Generation Strategy:

• Support and execute comprehensive annual and quarterly B2B digital marketing plans, strategically driving incremental growth to achieve overarching business objectives.
• Plan, execute, and support the AI integrated marketing plan for Livingston
• Design and customize digital marketing campaigns to align with industry and segment-specific needs, considering the customer lifecycle stage, personas, and journey.

• Collaborate with the optimization of processes to drive marketing-qualified leads (MQLs) and sales-qualified leads (SQLs).
• Continuously refine lead generation efforts to meet and exceed sales pipeline goals.

Campaign Execution and Optimization:

• Collaborate with the marketing automation, content and product teams to execute campaigns across multiple channels (email, SMS, paid media, etc.).
• Provide data-driven recommendations to optimize campaign performance and meet business objectives.

Analytics and Insights:

• Leverage platforms like Google Analytics, Salesforce, and other tools to evaluate digital marketing effectiveness.
• Monitor customer journeys, campaign performance, and ROI to identify growth opportunities.

KNOWLEDGE & SKILLSBachelor's degree in marketing, Business Administration, Information Technology, or a related field.Experience:

• 5+ years' experience in B2B integrated marketing (e.g., digital, email, social media, campaign), marketing strategy, business planning, marketing operations, or a related field
• 5+ years in growth or digital marketing, with proven success in demand generation and sales enablement strategies.

Technical Skills:

• Proficiency in Salesforce, and digital advertising platforms (e.g., Google Ads, Bing Ads, LinkedIn Campaign Manager).
• Strong expertise in SEO, SEM, and analytics tools (e.g., Google Analytics, Adobe Analytics, SEMrush, Hotjar).
• Nice to have: Jasper.AI and marketing automation(Pardot) experience

Competencies:

• Strategic thinker with excellent project management and organizational skills.
• Strong analytical ability to translate data into actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate across all organizational levels.

WORK EXPERIENCE - MINIMUM REQUIRED5 years of related experienceEDUCATIONPreferred: Bachelors Degree or equivalent in Marketing or CommunicationCERTIFICATIONS DESCRIPTIONCOMPETENCIESInclusion and CollaborationAccountabilityCustomer First FocusLeading and DevelopingAgilityBusiness Acumen and Straight TalkAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.For Canada: Livingston is an equal opportunity employer and committed to creating and sustaining an inclusive environment in which all individuals are treated with dignity, respect and one which reflects the diversity of the community in which we operate. Accommodations are available for applicants and employees with disabilities throughout the recruitment process. If you require accommodations for interviews or other meetings, please advise when submitting your application.

Livingston International