Job Description

If you take pride in being compassionate, honest, professional, and safe, consider an exciting and rewarding career at Shannex. Our communities offer more than a place to work - they welcome and celebrate Great People who inspire meaningful connections while Leading the Way to Better Living(TM).
We are searching for a Manager, Marketing and Digital Engagement to join our Marketing team based in Halifax, Nova Scotia.
Reporting to the Director of Marketing, the Manager of Marketing and Digital Engagement is part of the Brand Team, a dynamic group of professionals who collaborate to inspire meaningful experiences through the delivery of strategic and brand-aligned content. Operating as an in-house agency for Shannex, the Brand Team provides subject matter expertise, leadership and creative services in the areas of marketing, communications, sales and service excellence. Our work supports every operating division across Nova Scotia, New Brunswick and Ontario.
As the successful candidate, you are a subject matter expert in campaign planning and management (including trafficking assets to vendors and overseeing reporting), digital journey-mapping, CRM/CMS, marketing automation and conversion measurement. You think beyond paid advertising and take an integrated approach to optimizing user experiences with earned, shared and owned content. You thrive in a fast-paced environment and enjoy collaborating with others to create efficient strategies based on your experience and knowledge of industry trends and best practices.
Meaningful Benefits
You will be surrounded by supportive and talented team members who make our communities great places to live, work and visit. As an established and respected organization in the healthcare sector, Shannex offers opportunities for growth, development and advancement. And at the end of every day, you will know you've made a measured difference in the lives of our residents. Additional benefits include:

• Comprehensive health, vision, and dental benefits plan including an Employee and Family Assistance Program
• Life, travel, and other insurances
• Access to virtual healthcare 24/7 for FREE through the group health benefit plan
• RRSP program (5% employer matching)
• Vacation accrual (begins immediately) and travel insurance
• Free onsite parking
• Access to thousands of perks vendors and discounts through our WorkPerks program, including excellent discounts for apparel, restaurants, technology, fitness, travel, and tickets to some of your favorite sports and entertainment events
• Access to continuing education and training through Shannex's Centre of Excellence
• Opportunities to be part of sector innovation and continuous improvement initiatives
• Recognition and Rewards for service excellence and safety

About the Opportunity

• Develop and leads campaigns, projects and activities as required to support marketing, sales, employer brand, and business objectives (includes corporate, regional and site-specific initiatives)
• Manage agency partner relationships, projects and deliverables
• Provide data and reporting to enhance plans/creative
• Manage key elements of the annual digital audit process, ensuring consistency and accuracy in content that aligns with marketing points of differentiation.
• Works with internal and external content contributors and partners to ensure Shannex's various web platforms are optimized and adhere to best practices (e.g. brand voice alignment, differentiation, market positioning, SEO), including continuous improvement projects requiring content and website development.
• Considers data a key driver of insights, using CRM tools and available analytics to nurture relationships with audiences who matter most to Shannex (current and future residents, loved ones, team members) by understanding flow of traffic and efficacy of content at all stages of the digital journey
• Oversee the creation, testing and deployment of automated messaging and pathways and leverages automation to deliver well-timed, well-crafted content
• Identifies opportunities to strengthen our brand(s), within the Brand Team and across the organization
• Proactively identifies and advocates for incremental improvements, optimizing what's possible in existing frameworks and thinking creatively to deliver the best impression and digital experience possible

About You
In addition to placing high value on continuous improvement, collaboration and accountability, you bring:

• 5-7 years in progressive marketing or agency accounting roles with proven success in campaign planning/development/management, CRM/CMS, information architecture navigation, marketing automation, audience segmentation, user experience, and data analysis/reporting.
• Digital campaigns, agency experience, copywriting, usability testing, social media and content management, accessibility standards and Canadian Anti-Spam Legislation.
• A clear, curious, compassionate and collaborative approach is required to understand priorities, convey recommended approaches and build relationships through information-sharing.
• Developing integrated marketing and digital engagement solutions that leverage paid, earned, shared and owned media; presenting strategies to others to gain consensus and support.
• Understanding how Paid, Earned, Shared, and Owned media interact to support lead generation, engagement and visitor experiences

About Us
Shannex is a family-owned organization with a vision of Better Living for every stage of life. Since 1988, Shannex has grown from a single nursing home in Cape Breton to a trusted partner across healthcare, hospitality and lifestyle sectors. With locations in Nova Scotia, New Brunswick and Ontario, Shannex continues to build communities designed for connection, wellbeing and longevity. Shannex-owned brands include Allbright Life, Parkland Retirement Living & Lifestyle Residences, Parkland at Home, Faubourg du Mascaret, and Shannex Enhanced Care. Shannex also provides Transitional Health Services, in partnership with Nova Scotia Health. For more information, visit .
If you're ready to join the Shannex team of Great People, apply today!
Great People is a core value at Shannex based on the belief that our team members are the spirit and foundation of the organization. Shannex believes equity, diversity, inclusion and belonging is about creating a culture that embraces the uniqueness of individuals, where every person is treated fairly and where racism and discrimination are not tolerated. At Shannex, every team member belongs.
All applications are kept in strict confidentiality.
Only those selected for an interview will be contacted.