Job Description

Position Identification
Title: Manager, Marketing and Communications
Department: Marketing, Development, Communications
Status and Funding: Full-time, Grant Funded
Organizational Summary
The Pacific Salmon Foundation (PSF) is salmon first, salmon always. We harness the passion and power of people to save and restore Pacific salmon in B.C. and the Yukon. And, we never go it alone, working with Indigenous partners, streamkeepers, government agencies and fellow ENGO's, the PSF undertakes research, restoration initiatives and leadership in convening all those willing to help recover Pacific salmon. As People for Salmon, we're here to help ensure sustainable populations of Pacific salmon for generations to come.
Position Overview
The Manager, Marketing and Communications is responsible for the development, implementation, and tracking of marketing and communications strategies to grow the PSF brand, community, and supporters through digital and traditional campaigns. The Marketing and Communications Manager also oversees PSF's digital channels, media relations, and content planning to support the organization's strategic objective to broaden and scale up PSF's supporter base and fundraising to advance salmon recovery and resilience. The Manager, Marketing and Communications leads a team of marketing and communications experts.
Roles and Responsibilities
The Manager, Marketing and Communications key responsibilities include:
Team Leadership and Collaboration

• Manage, mentor and guide marketing and communications team
• Develop and track annual marketing and communications budget
• Collaborate with the Development team to align marketing and fundraising campaigns
• Lead content strategy in collaboration with Programs
• Collaborate with Events on promotions and communications
• Perform other duties as required to support team goals and priorities

Marketing

• Lead strategy and execution of the PSF's marketing campaigns to build PSF's brand, strengthen donor engagement, and support new donor acquisition
• Manage PSF's website and strategy to integrate PSF's digital tools, such as Pacific Salmon Explorer and Marine Data Centre and build a cohesive brand experience
• Build and align multichannel campaigns with fundraising targets and strategies
• Lead content and growth strategy for PSF's owned digital channels and paid media
• Lead PSF's e-mail strategy in support of; deepening connections with PSF's supporters, raising awareness for PSF's programs and their impact, fundraising conversion, and event promotion
• Develop, manage and implement advertising initiatives that build PSF's brand and drive engagement
• Collaborate with Development team to identify new marketing and direct response opportunities that support PSF's growth
• Collaborate with external contractors, designers, and vendors to manage creative production and campaign assets
• Evaluate digital and media analytics in a proactive way to grow PSF's brand reach and further develop effective marketing strategies

Communications

• Lead strategy, content planning and story identification for PSF
• Lead content identification in collaboration with PSF's program leads to advance awareness, knowledge translation, and influence
• Provide oversight and approvals for PSF's digital and print communications, including social media, newsletters, web content, media releases, etc.
• Oversee video and marketing asset development; strategy and cross-channel promotion
• Oversee thought leadership, proactive, reactive and crisis media relations
• Oversee media and reach analytics and quarterly reporting on results
• Develop and execute marketing and communications to support events and community activations
• Stay ahead of the curve with emerging technologies and trends, demonstrating understanding of how they integrate into PSF's marketing and communications initiatives; and
• Other duties as required

Exercising Judgment/Impact of Decisions
The Manager, Marketing and Communications will exercise independent judgment and take initiative while performing their duties. The Manager, Marketing and Communications will be accountable for the effective execution of assigned duties which is critical to the success of the PSF. The Manager, Marketing and Communications interacts with varying levels of staff, consultants and other stakeholders. Errors or lapses in judgment will adversely impact the reputation and efficiency of the PSF.
Reporting and Supervision
The Manager, Marketing and Communications reports to the Vice President, Development, Marketing & Communications and works collaboratively with peers on the DMC team to support organization and department goals.
Qualifications

• 7-10 years of progressive experience in a similar role
• Bachelor's degree in marketing, communications, or similar
• Demonstrated history of successfully leading people
• Demonstrated history of leading marketing campaigns with clear results
• Strong knowledge of paid media platforms and tracking tools, Google analytics, Meta and Googe Ads, Adobe Creative Suite, Hootsuite, MS Office, and email marketing platforms
• Strong experience with platforms including Mailchimp and WordPress
• Content creation and graphic design experience is an asset
• Familiarity with fundraising and marketing strategies that drive conversion in the charitable sector is an asset

Mentoring and Development
The PSF is committed to life-long learning for all team members. Ongoing mentoring will be available to facilitate the Manager of Marketing and Communication's career development and appropriate training and skill-building opportunities will be provided. Educational opportunities will be encouraged.
Location
This role is hybrid reporting to the PSF Vancouver office. Travel within B.C. will be required to participate in meetings, workshops, and staff gatherings.