Job Description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued \xe2\x80\x93 as we shape the future of Canadian retail, together. Our unique position as one of the country\'s largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well\xc2\xae.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

NOTE: Please note that is a 16-month contract backfilling for a maternity leave.

This role is for you, because you are thrilled to build brand love in support of our organization\xe2\x80\x99s mission:

To help Canadians Live Life Well. You are inquisitive, open to change, and bringing new ideas to the table to challenge and innovate how we build brands and experiences in our always changing marketing environment.

Reporting into the Sr. Director, Front of Store Marketing & Promotions, you will be responsible for the planning, development and execution of integrated marketing programs for Convenience and Local Marketing. The Marketing Manager demonstrates the passion required to champion and lead a retail brand, programs and services. More than just a talented professional, the Marketing Manager is organized, creative and works well with cross category teams.

What You\xe2\x80\x99ll Do

Lead the Convenience marketing portfolio by supporting Front of Store Business priorities through effective customer focused marketing programs (i.e. paid media, sampling, direct mail, email, social, in-store signage and web) in partnership with category management and operations.

Oversee the planning, briefing and execution of marketing campaigns for: Valentine\xe2\x80\x99s, Easter, Back to School, Halloween and game releases.

Manage all marketing communication strategies for food at SDM including supporting Enhanced Fresh Food Stores. Work in partnership with key enterprise teams and vendors on food related marketing initiatives as required.

Support marketing requirements for adjacent businesses in conjunction with Category Management such as Shoppers Photo, Carlton Cards and Passport Services, Gift Cards, Presto, etc.

Develop creative briefs and collaborate with Creative, In-store, Digital, Media, Flyer and Translation teams, to ensure successful rollout of all plans

Work with Loblaw brand marketing teams to manage food corporate brand initiatives through Shoppers Drug Mart channels (PC, No Name and Carnaby)

Lead budget planning and execution for all Convenience and Grand Opening expenses

Support custom and templated local marketing requests from stores and operations

Oversee the strategic planning of all Grand Opening marketing plans (new, relocation, renovation, expansions, closures, hours are changing)

Support Marketing Specialists tasks and career growth and development

Additional special marketing projects as assigned

Understand and uphold brand guardrails

Drive innovation and exceed KPI\xe2\x80\x99s in all aspects of the portfolio

Manage the work necessary within our compliance framework

What You\xe2\x80\x99ll Need

Minimum 3 years\xe2\x80\x99 experience in retail, consumer packaged goods or agency marketing

University Degree or College Diploma in Marketing or a related disciplines

A strong consumer-focused approach

Strong problem-solving skills and an ability to innovate and think outside of the box

A team player and a passion for collaboration

Experience leading people and teams

Willingness to learn and to continually adapt

A strong presenter and solid written communication and interpersonal skills

A strong work ethic and a high degree of organizational commitment Proficient in Excel, Word and PowerPoint

Experience managing execution of multiple projects, timelines and budgets simultaneously

Working with and gaining alignment from multiple internal and external stakeholders

Developing and managing budgets

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars \xe2\x80\x93 Environment, Sourcing and Community \xe2\x80\x93 and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values \xe2\x80\x93 Care, Ownership, Respect and Excellence \xe2\x80\x93 guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits \xe2\x80\x93 these are some of the many reasons why we are one of Canada\xe2\x80\x99s Top Employers, Canada\xe2\x80\x99s Best Diversity Employers, Canada\xe2\x80\x99s Greenest Employers & Canada\xe2\x80\x99s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:
Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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