Job Description

Highlights of the job

We are hiring a full-time, permanent

Manager, Encor

Marketing

professional working out of our

Edmonton

,

AB

office

. This role is eligible for our hybrid Where We Work program. This opportunity is open to internal or external candidates. Current EPCOR Employees, please ensure that you are using your

"@epcor.com"

email address to apply.

As our Marketing Manager, you'll help shape how Albertans experience our brand. You'll lead a talented team to build campaigns, marketing programs and systems that resonate, drive growth and reflect the communities we serve.

This isn't just a marketing role - it's a chance to lead with heart, think big, and make a measurable impact. If you're passionate about building brands, love data as much as storytelling, and thrive in fast-paced environments, we want to meet you.

What you'd be responsible for

Reporting to the

Senior

Manager

,

Encor

Marketing

, you will have the following key accountabilities:

Brand Strategy &

Marketing Funnel

Collaborating with our Senior Manager, Marketing on evolving our brand vision, promise, and go-to-market strategy for both residential and commercial markets Owning the full marketing funnel - from awareness to conversion and retention - across digital, mass media and community channels Supporting product launches with naming, campaign planning, messaging, visuals, and landing page strategy

Team Leadership & Development

Guiding and growing a team of four marketers in the fields of digital marketing, content and social media, acquisition and loyalty--supporting their development and success. Creating positive momentum to drive high team engagement through effective collaboration, team activities, coaching and mentorship.

Creative & Agency Oversight

Overseeing creative development and management from our agency and creative partners to ensure the work sparks interest, drives action and achieves goals efficiently Reviewing and approving creative briefs, project plans and assets to ensure consistency, efficiency, compliance and strategic alignment across all channels

Customer Experience & Insights

Partnering with our broader team to deliver customer-first experiences and bring customer insights into everything we do Analyzing customer feedback and behavioral data to inform messaging, improve engagement, and guide campaign direction

Performance & Optimization

Managing marketing budgets while ensuring a smart, efficient spend Tracking brand health, marketing Return on Investment (ROI) and key performance metrics Testing and learning with pilot initiatives and sharing insights across the team Overseeing paid search and digital performance, offering recommendations for optimization

Community Engagement & Owned Channels

Leading sponsorships, donations, and local engagement plans Supporting owned channels (website, social, Interactive Voice Response (IVR), etc.) with fresh, relevant messaging


This isn't the whole list of course and given we are a small but high performing team, we pitch in wherever needed.

What's required to be successful

You're bringing a mix of technical expertise, leadership behaviours and creative vision, backed by:

Required (Must Haves):

A

degree

in marketing, business, marketing, communications, or a related field Experience that includes: +

10+ years

of experience in brand marketing, advertising or account planning
+

5

+

years

leading a multidisciplinary marketing team
+

Managing multiple campaigns and deadlines simultaneously

, with strong prioritization and organizational skills. You are highly adaptable.
Deep

knowledge of mass media, social (paid and organic), search, email, direct mail and community marketing

Comfort with

Key performance Indicators (

KPIs

)

and performance metrics.

A test-and-learn mindset

--you're always

curious and open to new ideas

.

Strong communicator and collaborator

across teams and levels.

Confident presenter

with a knack for

storytelling

and can tell a story

with data

.

Customer-

centric mindset

- you care deeply about

solving real problems

.

Assets (Nice-to-Haves):

Experience in a fast-paced marketing agency or corporate marketing department A track record of launching new products or services and an iterative approach Comfort with ambiguity and a knack for finding clarity Experience using data to personalize messaging and target customers Familiarity with Go To Market (GTM) strategies and startup-style environments Understanding of the Alberta competitive energy market.


Other important facts about this job

Jurisdiction

: MGMT

Hours of work

: 80 hours biweekly

Learn more about Working at EPCOR!
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Please note the following information:

A requirement of working for EPCOR is that you are at least 18 years of age, successfully attained a high school diploma (GED, or equivalent level of secondary education) and legally entitled to work in Canada. (A copy of a valid work permit may be required.)

If you are considered for the position, clearance on all applicable background checks (which may include criminal, identity, educational, and/or credit) and professional reference checks is required.

Some EPCOR positions require an enhanced level of background assessment, which is dictated by law. These positions require advanced criminal record checks that must also be conducted from time to time after commencement of employment. * A technical/practical assessment may be administered during the selection process and this exercise will be used as a part of the selection criterion.