Job Description

About Us


We're Royal Distributing, and we've been a leader in the Canadian powersports industry for the past 30 years. We provide our customers with quality products and top service to keep them riding their snowmobiles, ATVs, motorcycles, dirt bikes and more. We're embarking on the next phase of our growth, and we want you to join us!
The Opportunity


Royal Distributing is seeking a Manager of Email & Loyalty to lead the strategy, execution, and growth of our customer lifecycle programs across ecommerce and retail channels for our two sister businesses, Royal Distributing and Revco. This role is central to driving customer engagement, retention, and repeat purchase through email, SMS, and loyalty initiatives, ensuring a consistent and impactful customer experience both online and in-store.




The ideal candidate blends data-driven insight with creative execution; comfortable designing campaigns, analyzing performance, and building long-term customer value. You'll oversee our email and SMS marketing, loyalty program, customer segmentation, and triggered automations, with a clear mandate: increase engagement, strengthen brand loyalty, and grow revenue.
Responsibilities


Email & SMS Marketing


Develop and manage the full email and SMS strategy, from campaign planning to triggered automations. Drive personalization and segmentation strategies that improve engagement and conversions. Oversee creative development and content for email campaigns, working closely with Design and Purchasing teams. Monitor performance metrics (open rates, CTR, conversion, AOV, retention) and implement ongoing optimizations.


Loyalty & Customer Retention


Lead the evolution of Royal Distributing's loyalty program to maximize repeat purchases and customer lifetime value. Design customer journeys that enhance engagement, integrating both ecommerce and in-store touchpoints. Analyze loyalty program performance, refine tiering/rewards, and oversee promotional offers and campaigns tied to customer retention. Partner with Purchasing, Retail, and Analytics teams to align loyalty strategy with business goals.


Analytics & Insights


Leverage customer data and reporting tools to inform segmentation, campaign optimization, and loyalty strategies. Build dashboards and reports to track KPIs across email, SMS, and loyalty initiatives. Translate data into actionable insights and present findings to Marketing leadership.


Cross-Functional Leadership


Collaborate with teams across Marketing, Retail, eCommerce, IT, Purchasing, and Customer Service to deliver integrated campaigns. Manage and mentor coordinators or co-op students supporting campaign execution. Ensure smooth execution of customer communications and promotions across all channels.
Qualifications


5+ years of experience in email, CRM, or loyalty marketing, ideally within an ecommerce or omni-channel retail environment. Strong understanding of lifecycle marketing metrics (CLTV, AOV, retention, engagement). Experience with email/SMS marketing platforms (e.g., Klaviyo, Dotdigital, Omnisend, Hubspot, etc.) and loyalty platforms (e.g., Yotpo, Salesforce, etc.) Proficiency in customer segmentation, personalization, and campaign automation. Strong analytical skills; comfortable working with dashboards, reporting, and campaign analytics. Proven leadership skills with the ability to manage, coach, and inspire team members. University or College degree in Marketing, Communications, Business, or a related field. Bonus: Experience with Shopify, CDPs, or retail POS/ecommerce data integration.

Additional Information


Why Join Royal Distributing?


Be part of a fast-growing omni-channel retailer with a strong ecommerce presence and a loyal customer base. Opportunity to lead programs that directly impact customer retention and sales growth. Work with a passionate team connected by motorsports, outdoor adventure, and an energetic retail culture. Competitive compensation, benefits, and opportunities for career growth.




Additional Details


The role reports to the Director of Ecommerce & Marketing The role is based out of our Woodlawn location in Guelph, Ontario and may be elgibily for our Hybrid Work Policy This is a new vacant position at Royal Distributing; the posting will remain open until the role has been filled. We thank everyone for their interest, but only top candidates will be contacted.
Company


Royal Distributing
Location


Guelph - Head Office
Opening Date


Sep 16, 2025