Job Description

Job Summary

What is the opportunity?
This role is responsible for developing and executing national digital marketing initiatives, including creating content, managing campaigns, and analyzing performance. This position will work closely with various internal teams, including sales enablement, communications, and digital marketing, to drive brand awareness, lead generation, website traffic and support the sales team across Canada.
What will you do?

• The position has national accountability to provide input and assist the Director, Sales Enablement and Communications with identifying, planning, managing, tracking and reporting on digital marketing initiatives while ensuring they are delivered on time, within budget, and meet the requirements of the project's goals.
• The role is responsible for developing, enhancing and maintaining RBC Royal Trust's profile externally and to maximize the effectiveness of our distribution partners across RBC digitally.
• This position will help strategize and create content for Royal Trust's public-facing digital channels, manage digital marketing campaigns, and the design and delivery of internal sales enablement digital tools and corresponding materials.
• Coordinating market research, marketing strategy, advertising, promotional activities.
• Gathering, analyzing and reporting information on industry, customer and competitive activities as well as trends.
• Manage digital marketing and content marketing projects/campaigns from inception to completion including briefing, budgeting, production, approvals, communication, reviews, testing and delivery, reporting
• Act as the primary digital marketing liaison between the business, legal, and compliance to assure regulatory compliance for all digital marketing materials
• Create and maintain reporting for the purpose of tracking and learning from campaign results, marketing expense and other various management information
• Lead web content development/maintenance as well as future digital tactics including but not limited to salesforce emails, external public site, internal digital sales tools and client online site (Wealth Management Online)
• Build, execute and drive ROI on all paid, owned and earned channels with a focus on qualified lead generation.
• Work with internal digital marketing teams to effectively execute SEM campaigns and ongoing SEO
• Lead public facing audio and video production initiatives for Royal Trust which includes copy writing, editing, brand alignment, optimization, and distribution
• Build and maintain positive working relationships with key internal teams

What do you need to succeed?
Must-have's

• 4-7 years of digital marketing experience, preferably in Financial Services
• Experience with digital marketing best practices, SEM campaigns and SEO
• Highly organized, creative thinker and experienced problem solver with the ability to work independently on multiple projects in a fast-paced, high-pressure environment
• Excellent communicator and with sound presentation skills and attention to detail
• Strong writer/editor with ability to adopt the style, tone, and voice of our business' various types of content
• Fully proficient in all MS Office tools
• Post-secondary/industry specific education (preferably with digital marketing and/or advertising experience)
• Demonstrated knowledge of common marketing processes including, but not limited to, development of digital and creative marketing briefs, managing overall material development, development/analysis of metrics, social media
• Strong project management skills
• Strong understanding of what makes a good UX and design
• Experience with web content management systems or HTML

Nice-to-have's

• Knowledge of estate and trust services
• Demonstrated knowledge of compliance requirements regarding marketing
• Well versed with Adobe Suite Software (Acrobat, InDesign and Dreamweaver)
• Proficient in French

What's in it for you?
We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

• A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
• Leaders who support your development through coaching and managing opportunities
• Ability to make a difference and lasting impact
• Work in a dynamic, collaborative, progressive, and high-performing team
• Flexible work/life balance options
• Opportunities to take on progressively greater accountabilities
• Access to a variety of job opportunities across business and geographies

WMRT
Job Skills Accountability, Accountability, Advertising, Agency Briefing, Brand Strategy, Budgeting, Communication, Creativity, Cross Promotions, Customer Behavior, Design, Digital Channels, Digital Marketing, Digital Marketing Campaigns, French Language, Industry Knowledge, Long Term Planning, Marketing Campaigns, Marketing Data, Marketing Initiatives, Marketing Programs, Marketing Strategies, Market Research, Planning, Product Services {+ 8 more}
Additional Job Details
Address: RBC CENTRE, 155 WELLINGTON ST W:TORONTO
City: TORONTO
Country: Canada
Work hours/week: 37.5
Employment Type: Full time
Platform: WEALTH MANAGEMENT
Job Type: Regular
Pay Type: Salaried
Posted Date: 2025-07-04
Application Deadline: 2025-07-21
Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above
Inclusion and Equal Opportunity Employment
At RBC, we believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all.
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