Job Description

What You\'ll Do

The Manager, Audiences & Data Solutions is a dynamic role, you will spearhead the delivery of cutting-edge product solutions for audience management, product feed management, measurement, and pixel management from a technical standpoint. Your focus will be on not only maintaining but also elevating our existing platforms. As a leader, you will be collaborating closely with cross-functional CTC business teams to pioneer innovative solutions that align with their key roadmap initiatives and business needs. Your responsibilities will also include overseeing the development, maintenance, and enhancement of our Customer Data Platform, Product Feed/Product to Consumer Platform, and Business Intelligence tools, unlocking the power of data-driven decision-making.

Leading delivery of product solutions for audience management and creation, product feed management, measurement, pixel management from a technical perspective, with a focus on both maintaining and augmenting current platforms.

Managing and leading a team of 5 reports.

Collaborating with CTC business teams (primarily Audience and Analytics, the In-House Agency and Marketing teams) to spearhead the development of solutions and options in support of their key roadmap initiatives and accompanying business requirements.

Managing and tracking progress against detailed workplans, identifying risks/issues, and recommending mitigation options to meet business needs.

Assist other team members with the testing & roll out of new analytics implementations and data governance.

Product owner of our CDP (Customer Data Platform), responsible for overseeing its development, maintenance, and enhancement.

Product owner of our Product Feed/Product to Consumer Platform, ensuring its efficient operation and continuous improvement.

Product owner of our BI (Business Intelligence) tools, leading their implementation and driving their usage for data-driven decision-making.

What You Bring

A degree in Engineering, Information Architecture, Digital Design, or a related discipline.

6-8 years of professional experience managing medium to large, complex projects using a disciplined approach to project management. Experience in media, marketing, publishing or, ad networks.

Familiarity with cloud-based architectures and experience collaborating with tech and data enablement teams/tech solution architects to address technical requirements for enabling data pipelines for ML/DL models.

Proficient in SQL, with the ability to write and optimize queries for data retrieval and analysis.

Experience with Data visualizer, CDPs and Product to Consumer (experience with DOMO, ProductsUp, Action IQ is an asset).

Strong knowledge of database technologies, with the ability to effectively communicate with technical staff to challenge processes and solve complex problems.

Demonstrated strategic and analytical reporting approach, with the ability to navigate ambiguity and manage multiple priorities.

Excellent communication and networking skills, capable of engaging, influencing, and inspiring partners to foster collaboration and alignment. Genuine curiosity to expand understanding of projects.

Ability to thrive in a fast-paced environment, adopting a "design-thinking" mindset that continually strives for efficiency and smart user design.

A strong mindset of "test and learn," a bias for action, and a willingness to embrace an accelerated learning curve.

#LI-RM1

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

About Us

Canadian Tire Corporation, Limited (\xe2\x80\x9cCTC\xe2\x80\x9d) is one of Canada\xe2\x80\x99s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there\'s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Canadian Tire