Job Description

Join Hotspex Media!

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#1 Ranked Media Buying and Planning Agency on Clutch.co


Finalist 'Best AI Tool', 2024 Digiday Technology Awards


Hybrid Work Model (1 Day in Office / Week)


Winner of Waterstone Canada's Most Admired Corporate Cultures


Comprehensive Benefits Package and Wellness Spending Account


We are seeking an experienced and strategic Manager of Data Collection to lead our web analytics tagging and advanced analytics efforts. Reporting to the Director of Data Enablement, you will oversee a Senior Analyst and manage the tagging and analytics team's daily operations. You will drive tagging strategy development, ensure data privacy compliance, and align practices with business objectives. This role combines technical expertise in tagging and GA4 reporting with leadership skills to support data-driven decision-making.

Key Responsibilities

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Team Leadership:

Manage, mentor, and develop a Senior Analyst, fostering a collaborative, high-performing, and growth-oriented environment.

Tagging Strategy:

Design and implement tagging plans for large-scale websites, focusing on accuracy, scalability, and alignment with business objectives. This includes leveraging server-side tagging and third-party tools such as CDPs to enhance data collection and control.

Server-Side Tagging & Third-Party Tools:

Lead the adoption and management of server-side tagging and other third-party analytics platforms (e.g., Tealium, Adobe Experience Platform) to improve data quality and tracking flexibility.

Tagging Implementation Support:

Provide technical guidance and hands-on support for tagging implementation, including designing and creating robust dataLayers to ensure consistent, accurate data capture across digital platforms. Collaborate closely with developers and analytics teams to execute tagging requirements.

GA4 Reporting:

Build and maintain GA4 dashboards and reports using Looker Studio or Looker to provide meaningful insights into user behavior and business performance.

ETL and Data Orchestration:

Oversee and support data synchronization and orchestration to ensure accurate and timely flow of lead and conversion data between advertising platforms (e.g., Facebook Ads, Google Ads) and CRM systems (e.g., HubSpot, Salesforce). Utilize or manage tools such as LeadsBridge, Zapier, and n8n to automate and maintain these workflows.

Privacy Compliance:

Ensure all tagging and data collection practices comply with GDPR, CCPA, and other relevant data privacy regulations.

Cross-Functional Collaboration:

Work closely with marketing, IT, and analytics teams to ensure tagging, reporting, and data integration solutions support broader business objectives.

Quality Assurance:

Supervise quality assurance processes to maintain tagging accuracy and consistency, working to quickly identify and resolve issues.

Desired Skills & Experience

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Proven experience developing and managing tagging strategies for large websites, including server-side tagging and third-party tools like CDPs. Strong hands-on experience with GA4 implementation and reporting using Looker Studio or Looker. Technical proficiency in tagging implementation, including designing and building dataLayers using JavaScript, HTML, and related web technologies. Experience managing or orchestrating data integrations between ad platforms and CRM systems using tools such as LeadsBridge, Zapier, n8n, or similar. Solid understanding of data privacy regulations (GDPR, CCPA) and practical application in tagging and data collection processes. Leadership experience managing and mentoring team members, with strong communication and collaboration skills. Ability to work effectively in fast-paced, cross-functional environments. Familiarity with tag management systems such as Google Tag Manager, Tealium, or Adobe Experience Platform.

Qualifications

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Bachelor's degree in Marketing, Data Science, Computer Science, or a related field; advanced degree preferred. 3+ years in web analytics, data collection, or advanced analytics, including 1-2 years of leadership experience. Proven expertise with tag management systems (e.g., Google Tag Manager, Tealium, Adobe Experience Platform), including server-side tagging. Experience creating GA4 reports and dashboards using Looker Studio or Looker. Hands-on skills in dataLayer creation and tagging implementation. Familiarity with ETL and data orchestration tools like LeadsBridge, Zapier, or n8n. Knowledge of GDPR, CCPA, and other relevant data privacy regulations. Strong problem-solving skills and attention to detail. Ability to thrive in a fast-paced environment and manage multiple priorities.

Our Values:

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We know our people are what allows us to achieve all that we do and that's why it's important that everyone we bring onto our team lives our values with us.

Courage One Team Resilience Empowerment
Hotspex Media Inc. is an equal opportunity employer and values diversity in its workforce.


Compensation Range: CA$90K - CA$110K