Manager, Customer Analytics And Personalization

Toronto, ON, Canada

Job Description


WHO WE ARE:

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:

There will never be a typical day at Accenture Song, but that\xe2\x80\x99s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here\xe2\x80\x99s a snapshot of your responsibilities:

THE WORK:

Lead teams that will perform assessments, develop strategies, and deliver roadmaps to help clients understand their current customer analytics capabilities and opportunities.

Lead teams and manage clients through the deployment of customer analytics platforms (i.e. Adobe Analytics, Google Analytics, Tealium, Braze, etc.) across digital properties including mobile web and apps.

Develop measurement strategies that tie organizational objectives to digital measurement solutions and communicate the value of solutions to a senior client audience.

Manage the strategic deployment tagging for digital analytics, paid media, and 3rd party applications.

Support business development and solutioning (i.e. proposal writing, RFP responses, etc.)

Help businesses evolve organizational processes to better leverage data and insights.

HERE\xe2\x80\x99S WHAT YOU\xe2\x80\x99LL NEED:

  • 5+ years of experience in digital marketing and customer analytics.
  • 5+ years of experience using, implementating, and managing the collection and activation of data across systems.
  • Proven ability to bring a strategic mindset and deep thinking across sales and delivery.
  • Experience with digital analytics, CDP, and tag management solutions and the differences between providers (ex: Adobe, SFMC, Google, Tealium, Segment, etc.)
  • Experience performing advanced analytics on digital data sources (e.g., digital analytics data, digital advertising data, audience data, social data, search data, etc.)
  • Experience with test and learn strategies, configuring optimization tools and deploying testing programs for campaigns and brand experiences.
  • English is required for this position as this role will regularly interact with stakeholders across Canada, US and other countries across our Global footprint where English is the common language. Due to the significant high volume of interactions with these English-speaking stakeholders, which is inherent to this position, it is not possible to reorganize the company\'s activities to avoid this requirement.
  • Bachelor\'s degree or equivalent work experience.
BONUS POINTS IF:
  • Ability to communicate measurement and data-oriented business objectives to a senior audience.
  • Technical understanding of how digital analytics and tag management solutions are deployed.
  • Ability to manage deployments and strategically advise on future data collection and measurement solutions.
  • Passionate about data, analytics and technology (ex: avid consumer of TED talks and Wired Magazine).
  • Experience with client-facing projects ideally in consulting, agency or other business-related services.
  • Experience helping organizations with data strategy and architecture for marketing activation.
  • Experience with media mix and attribution programs.
  • Experience developing reporting and advancing data visualization capabilities with new or existing tools (e.g. Tableau, Qlik, PowerBI, etc.)
  • Experience with data and analytic tools such as such as SQL, Excel-pivot tables, SAS, UNIX.
  • Solid Knowledge of data integration techniques and processes (Data matching & key vendors, data fusion & key partners, etc.)
  • Proven ability to work creatively and analytically in a problem-solving environment.
  • Strong attention to detail.
  • Desire to work in an information systems environment.
  • Excellent communication (written and oral) and interpersonal skills.
  • Ability to take complex solutions and make them simple to explain and digest.
Compensation at Accenture varies depending on a wide array of factors, which may include but are not limited to the specific office location, role, skill set, and level of experience. As required by local law, Accenture provides a reasonable range of compensation, based on full-time employment, for roles that may be hired in British Columbia as set forth below.

Role Location Annual Salary Range

British Columbia $89,500 to $178,400

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At Accenture, inclusion and diversity are fundamental to our culture and embedded in our core values. We are committed to creating a workforce where our people can feel comfortable, be themselves and contribute. Like Canada itself, Accenture employees represent a tremendous variety of cultures, ethnicities, beliefs, backgrounds and languages. We offer an inclusive environment regardless of personal characteristics such as ethnicity, religion, gender, sexual orientation, gender identity or expression, age or disability.

Requesting an Accommodation

Accenture is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.

If you would like to be considered for employment opportunities with Accenture and have accommodation needs for a disability or religious observance, please call us toll free at 1 (877) 889-9009, send us an or speak with your recruiter.

Other Employment Statements

It is currently our objective to assign our people to work near where they live. However, given the nature of our business and our need to serve clients, our employees must be available to travel when needed.

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Job Detail

  • Job Id
    JD2262633
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    $89500 - 178400 per year
  • Employment Status
    Permanent
  • Job Location
    Toronto, ON, Canada
  • Education
    Not mentioned