The Manager, Credit Card Engagement Marketing, Rogers Bank, will prime the engagement and retention marketing domain for Rogers Bank (the \xe2\x80\x9cBank\xe2\x80\x9d), a wholly-owned subsidiary of Rogers Communications Inc. The role is ideal for someone interested in joining an iconic Canadian brand with an entrepreneurial environment. The successful candidate will be someone who will be championing and responsible for managing the planning, development, and execution of effective client engagement and retention programs.
How You\xe2\x80\x99ll Succeed...

• Develop lifecycle campaigns and strategies to drive the growth of Rogers Bank credit cards across all channels
• Develop a strategic test-and-learn optimization plan, implementing best-in-class methodologies to achieve business objectives
• Design and deliver key credit card engagement programs, i.e. Onboarding, Balance Transfer, Credit Limit Increase, Buy Now Pay Later and Retention.
• Lead digital creative development with external agencies and internal brand teams to ensure messaging and tone are aligned to customer insights and personalization
• Marketing Communication prime to implement, monitor, and evaluate marketing communications strategies, including advertising and promotions, to maximize positive exposure.
• Collect and leverage qualitative and quantitative learnings from across the larger organization to present new programs to key stakeholders for business case review
• Seek out, assess, and review external opportunities for potential partnerships, affiliate agreements, and new or expansion within existing channels
• Provide industry insights and trends related to the specific lifecycle journey stage owned
• Maintain and update the marketing campaign calendar monthly including offers, channels, target audiences, contact strategies, forecasting and KPI management
• Monitor, track, and report on campaign performance on a regular basis and provide recommendations to evolve future campaigns
• Support with the development of \xe2\x80\x98go to market\xe2\x80\x9d plans for product launches, and other marketing initiatives across multiple channels
• Archive campaign assets, associated campaign development process steps for control and audit purposes

We need someone who can\xe2\x80\xa6.

• Engage partners \xe2\x80\x93 understand the business and anticipate needs; collaborate well
• Deliver quality \xe2\x80\x93 steer robust and meaningful outputs, with agility and attention to detail
• Interrogate the status quo \xe2\x80\x93 challenge old habits, ask why, and find a better way
• nfluence and drive change \xe2\x80\x93 secure alignment across teams and leadership to ensure we are focusing on the right things, the right way

What you bring to the role\xe2\x80\xa6

• Well-developed ability to excite and lead others, capitalizing on individual strengths to drive collaborative outcomes
• A self-starter, driven, action-oriented personality with a proven ability to achieve KPI\xe2\x80\x99s
• Capacity to thrive in an environment of constant change, unpredictability and ambiguity
• High level of attention to detail, and strong organization skills in planning own work to support excellent delivery.
• Solid interpersonal and relationship-building skills and ability to work with cross functional groups
• Simplicity and creative approaches that are solution/outcome-oriented, constantly looking for ways to do things smarter, better and more efficiently
• Experience differentiators:
  • 3+ years of experience in Marketing, Product, Campaign Management, or Digital Marketing in the Credit Card business
  • Experience in leveraging data and develop customer segmentation, customer journey management and data-driven targeting strategies
  • Experience in using CRM and Reporting tools such as SAS Customer Intelligence Suite, Salesforce Marketing Cloud, Marketing Journey and Power BI will be an asset
  • Knowledge of managing multiple marketing agencies and working with the Brand team
  • Strong interpersonal and communication skills (both written and oral) to interact effectively with senior leadership
  • University degree in business, marketing or related field

Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 1 Mount Pleasant (083), Toronto, ON
Travel Requirements: None
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 287496
What makes us different makes us stronger. Rogers has a strong commitment to diversity and inclusion. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential. At Rogers, we value the insights and innovation that diverse teams bring to work. We work with our candidates with disabilities throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Rogers FAQ.

Posting Notes: Corporate