Job Description

OPPORTUNITY:
Title: Manager, Content & Social Media Strategy Reports to: Director, Digital Marketing Location: Golf Canada Head Office Status: Full Time Ideal Start Date: November, 2023
OVERVIEW:
About Us:
Golf Canada is the National Sports Federation and governing body for golf in Canada representing more than 319,000 golfers and 1,435 member clubs across the country. A proud member of the Canadian Olympic Committee, Golf Canada\xe2\x80\x99s mission is to increase Canadian participation and excellence in golf while upholding the values of Fun, Inclusivity, Excellence, Integrity, Accountability. For more information about what Golf Canada is doing to support golf in your community, visit www.golfcanada.ca.
PRIMARY DUTIES:
1. Content creation & publishing: 40%

• Lead the development and execution of timely content (design, video, written) to support Golf Canada\xe2\x80\x99s Strategic Plan.
• Demonstrate strength in content capture, video production and editing with a mastering of Golf Canada\xe2\x80\x99s corporate tone and voice.
• Support various Golf Canada initiatives and departments via storytelling.
• Responsibe for ensuring the consonlidated marketing activity calendar is reflected in the content calendar.
• Leverage a wholistic approach to ensure content is optimized across owned media channels.
• Publish content in advance where possible and secure approval from relevant stakeholders.
• Write video and creative briefs.
• Elevate the standard of content quality.

2. Planning, analysis & reporting: 20%

• 
  Demonstrate a purposeful and results-driven approach to social media content creation including content calendar development.
• Build and lead Golf Canada\xe2\x80\x99s editorial calendar and secure alignment around key executions
• Meet deadlines in a fast-paced environment.
• Help develop innovative strategies to grow Golf Canada\xe2\x80\x99s social following.
• Measure and report on social media performance and KPIs.
• Leverage social KPI analysis to inform content strategy optimization.
• Support in social media goalsettingmedia goalsetting.
• Analyze social media trends and utilize insights to inform content approach.
• Use analysis of post performance to drive content approach.

3. Community Management: 15%

• 
  Engage with customers and followers via Golf Canada\xe2\x80\x99s social media channels.
• Respond to questions and concerns in a timely manner.
• Monitor, track and report on social media feedback.

4. Other duties: 25%

• 
  Manage day-to-date relationships with content providers, including photographers, videographers, freelance writers, etc.
• Establish relationships with social media influencers.
• Support copywriting efforts.
• Stay up to date with social media trends and best practices.
• Build relationships with customers, industry professionals and journalists.
• Assist with new and ongoing marketing activities, working collaboratively with Professional Championships (RBC Canadian Open and CPKC Women\xe2\x80\x99s Open), Amateur Championships, Commercial, Sport and Golf Services departments.
• Other duties as they may arise.

REQUIRED SKILLS, KNOWLEDGE, & ABILITIES:

• 
  A passion for the game \xe2\x80\x93 you eat, sleep and dream about golf.
• When you aren\xe2\x80\x99t golfing or watching golf, you are creating compelling content for social media consumption.
• Minimum of 5-years experience as a community manager, content creator or similar role.
• Proficient in basic video production and copy editing.
• Excellent verbal and writing communication skills.
• Willing to work unconventional hours (weeknights or weekends) as required.
• Knowledge of digital marketing.
• Degree in marketing, communications, journalism, or a related field.
• A quick learner with strong interpersonal skills.
• Exercise strong judgement and people skills in communicating with internal and external stakeholders.
• Demonstrate an understanding of bilingual marketing activities (English and French) supported by outsourced translators to deliver an identical or comparable audience experience.

APPLICATION DETAILS:
Golf Canada - Human Resources 1333 Dorval Drive, Suite 1 Oakville, ON L6M 4X7 Apply via Career Page link below
How to apply: Forward cover letter and resume to Career Page, NO PHONE CALLS PLEASE to the above contact by November 5th, 2023. Golf Canada thanks all applicants but will contact only those who will be invited for an interview. Due to the nature of this position, there may also be some travel required and the need to work some weekends.
Our recruitment and selection procedures reflect our commitment to the safety and protection of children and youth across our programs. The successful candidate will be required to provide a satisfactory criminal check as a condition of employment.
Golf Canada is dedicated to employment equity and fostering diversity within the workplace in order to build an inclusive workforce where all employees have the opportunity to reach their potential. Golf Canada provides equal employment opportunities to employees regardless of their gender, race, religion, age, ability, sexual orientation, or marital status. We offer a family-friendly environment that allows for flexible work arrangements in order to support staff diversity and ensure a healthy work-life balance. We value and promote a culture of diversity, equity, inclusion, and belonging. Should you require any accessibility related accommodations or specific adjustments to ensure fair and equitable access throughout the recruitment and selection process, and thereafter, please reach out to the recruitment team by email. All information provided will be treated as confidential and used only to provide an accessible candidate experience.