Job Description

Reporting to the Team Lead, Communications, Customer Base, this strategic position will be responsible for Cogeco\'s customer communications in Ontario and Qu\xc3\xa9bec.

The candidate will represent the needs of Cogeco\xe2\x80\x99s customers by collaborating with internal teams (Marketing, Product, Data) and external agencies. They will ensure the development of all new communications for different customer segments and actively participate in building the customer journey. They will contribute to enhancing Cogeco\xe2\x80\x99s brand and participate in various initiatives to improve the company\xe2\x80\x99s and team\xe2\x80\x99s key performance indicators (KPIs). Responsibilities include all aspects of delivery, from briefing to reviewing different formats and content, including evaluations, while ensuring delivery within deadlines and budgets.

KEY RESPONSIBILITIES

Act as a lead to develop end-to-end communications that are engaging, personalized, and aligned with marketing and product briefs and strategies. These customer-focused messages must respect the Cogeco brand across all communications channels.

Understand the customer landscape and needs in order to evolve our value proposition and optimize our overall customer journey.

Be responsible for developing different programs and tactics that support sales opportunities or new revenues based on established objectives (upsell, cross-sell, newsletters).

Analyze best telecommunications practices as regards the customer experience.

Create personalized sequences with multiple touchpoints to communicate different legal notifications to our customers.

Collaborate with internal Cogeco teams, such as Marketing, Product, and Data, to optimize processes for fast and efficient project delivery and continuous improvement.

Collaborate with external advertising or media agencies for specific projects to develop relevant marketing communications strategies and tactics.

Participate in managing the overall communications timetable to ensure consistency and relevance for customers.

ESSENTIAL QUALIFICATIONS

EDUCATION

Bachelor\xe2\x80\x99s degree or equivalent certification in marketing, communications, or a related field.

WORK EXPERIENCE

10+ years of relevant experience in a similar marketing role.

Experience in telecommunications (an asset).

Experience in brand management, multi-channel campaigns and marketing projects.

Advanced computer skills, including the ability to proficiently work with Google Workspace.

SPECIFIC SKILLS

Passion for the customer experience, understanding the importance of branding and different touchpoint sequences.

Manage complex transformation projects from the ground up (data collection, briefing, execution, tracking, optimization).

Superior strategic thinking with strong analytical skills and good decision-making abilities.

Excellent communication skills (verbal and written) in both English and French, as well as negotiation skills to work effectively with internal and external partners.

Ability to effectively synthesize and simplify complex situations.

Independent and creative problem-solver, action-oriented, and motivated by results.

Highly organized, detail-oriented, and able to multitask within tight deadlines.

Employee benefits:

Flexibility: We believe that what you do matters. At work and at home.

Fun: Our work matters, to us and to others; it\xe2\x80\x99s noticed and appreciated. It makes each day brighter.

Rewarding compensation: Let\xe2\x80\x99s be honest, everyone likes to earn a good salary. We offer attractive wages, along with an excellent corporate culture.

Benefits: We have what you need.

Career advancement: Join us, and we\xe2\x80\x99ll provide you with the tools you need to achieve your career goals!

Technology: Are you a technology buff? Excellent, we are too. Here, you will manage, influence, play, create, fix, and shape the industry

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Cogeco