Job Description

What You\'ll Do

Are you looking for a career defining opportunity to work for one of the fastest-growing Retail Media Networks in Canada? You\xe2\x80\x99ve arrived at just the right place! The Manager, Advanced Measurement & Analytics, Triangle Retail Media (TRM), will be responsible for leading standard / recurring reporting, measurement, and insights on TRM performance, post-campaign performance and in-flight reports. TRM is Canadian Tire Corporation\xe2\x80\x99s (CTC) rapidly scaling Retail Media Network Business across banners. Investing behind this business and scaling it over the next five years is a top strategic priority for CTC. As a member of the TRM team, you will work alongside groups of industry experts in a highly agile, entrepreneurial, and exciting environment. You will make an impact by:

Setting strategy and vision for what TRM reporting and measurement will look like

Leading the development of measurement and reporting tools which enable clients with a thorough understanding of the value generated through media network advertising

Developing measurement solutions for business and marketing challenges, while uncovering opportunities in sales attribution and campaign effectiveness by isolating for external variables like seasonality, macro-economic conditions, etc.

Coaching a team of measurement analysts / data scientists on determining best approaches for establishing baseline, calculating incrementality, adjusting for seasonality and conducting causal inference and difference-in-difference analysis for TRM campaigns

Building measurement plans, tracking requirements, reporting, metrics, and benchmarks for campaigns to understand the incremental impact of our clients\xe2\x80\x99 marketing dollars (e.g., conversion lift tests, matched market analyses, and brand lift studies)

Leveraging expertise in analytical tools and statistical models to create a system for data science translation into business terms, and deriving a story and strategy from data as needed

Developing a reporting structure which harnesses data, insights, and measurement providing near real-time result to clients and partners

Establishing process to significantly reduce reporting SLAs and improve quality of reporting

Collaborating with relevant cross-functional teams inside TRM (e.g., Sales & Account Management) and outside TRM (e.g., FP&A, BI architects) to ensure an aligned vision and an integrated strategy

Building a knowledgeable and engaged measurement function by fostering the development of talent and establishing systems to ensure career progress of analytics talent within your team

Adapting to ongoing product and technology developments and identifying opportunities for growth and development, as it relates to the needs of the retail media network industry

What you bring

Post secondary education in statistics/ math/ analytics or a related quantitative discipline

5-7 years of experience in a measurement / financial reporting/ forecasting and modelling role, preferably at a media company, publisher, ad network, or retail media network

Strong quantitative and statistical skills (regression, ML/DL techniques, statistical learning, model inference, model validation)

Solid understanding and demonstrated experience in advanced measurement concepts like true attribution, incrementality, seasonality and causal inference

3+ years hands-on experience with analytical tools and languages, including SAS, R, Python or MATLAB, with a working knowledge of designing and driving cross functional analyses

Familiarity with cloud-based architectures and experience working with tech and data enablement teams/ tech solution architects to navigate technical requirements to enable data pipelines for ML/DL models

Sound knowledge of db technologies, with the ability to communicate with technical staff to challenge processes and solution complex problems

Demonstrated strategic and analytical reporting approach, with the ability to navigate ambiguity and manage multiple priorities

Excellent verbal and written communication skills with experience in facilitation and influencing at executive leadership levels

Proven leadership skills with a reputation for building and developing teams that effectively anticipate and respond to disruption, while consistently delivering strong performance

Hybrid

We value flexibility. We have adopted a hybrid work model whereby employees use a combination of working in office and virtually in service of outcomes. Each leader is empowered to decide what work is best achieved in person based on the unique needs of their team.

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About Us

Canadian Tire Corporation, Limited (\xe2\x80\x9cCTC\xe2\x80\x9d) is one of Canada\xe2\x80\x99s most admired and trusted companies. With more than 90 Owned Brands, 1,700 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies. We dream big and work as one to innovate with purpose for our customers at every level of our business, investing in new technologies and products, and doubling down on top talent to drive the company forward. We offer competitive salaries and wages to CTC employees, as well as store discounts, supported learning through our Triangle Learning Academy, Canadian Tire Profit Sharing, and retirement and savings programs for eligible employees. As part of our enhanced flex benefits program, we offer mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families, including total well-being, and mental health tools and resources for all employees. Join us in helping to make life in Canada better through living and working our Core Values: we are innovators and entrepreneurs at our core, outcomes drive us, inclusion is a must, we are stronger together and we take personal responsibility. It is an especially exciting time to join CTC and its family of companies where career opportunities are wide-ranging! Join us, where there\'s a place for you here.

Our Commitment to Diversity, Inclusion and Belonging

We are committed to fostering an environment where belonging thrives, and diversity, inclusion and equity are infused into everything we do. We believe in building an organizational culture where people are consistently treated with dignity while respecting individual religion, nationality, gender, race, age, perceived ability, spoken language, sexual orientation, and identification. We are united in our purpose of being here to help make life in Canada better.

Accommodations

We stand firm in our Core Value that inclusion is a must. We welcome and encourage candidates from equity-seeking groups such as people who identify as racialized, Indigenous, 2SLGBTQIA+, women, people with disabilities, and beyond. Should you require any accommodation in applying for this role, or throughout the interview process, please make them known when contacted and we will work with you to help meet your needs.

Canadian Tire