Job Description

Home Hardware is hiring for a Loyalty & CRM Manager to oversee and champion Home\xe2\x80\x99s National Consumer Loyalty & CRM Program (Scene+) in partnership with Home\xe2\x80\x99s Credit program. Reporting to the Director, CRM & Loyalty, you will be responsible for developing Mass and Targeted (CRM) marketing programs that grow loyalty member participation and sales across Home\xe2\x80\x99s banners.

If you have exceptional analytical skills and a strong understanding of developing and analyzing Loyalty & CRM programs focused on increasing customer engagement, we would love to hear from you!

What you\xe2\x80\x99ll do:

• Develop the Launch Marketing plan with Scene+, that will see all Home banners and Online launch Scene+ in the summer of 2023.
• Develop the Annual Loyalty Marketing Calendar, including Mass and Targeted campaigns. Coordinate internal and external partners to ensure delivery of campaigns.
• Develop the overall Loyalty & CRM strategy in partnership with the Director, Loyalty & CRM. This includes program structure, objectives, promotional tactics, and program enhancements.
• Drive program adoption across Home\xe2\x80\x99s banners, supporting all store communication and training to ensure the program is consistently offered across Home\xe2\x80\x99s store network
• Develop and execute all Store Communication and Training, both launch and post launch
• Act as the internal champion at Home for Loyalty & CRM as a key advantage and differentiator. Collaborate across Merchandising and Operations to ensure a strong understanding and alignment of loyalty within the Home.
• In partnership with the Director, Loyalty & CRM, develop Home\xe2\x80\x99s CRM practice; formulate segment and 1:1 personalized marketing campaigns that support Home\xe2\x80\x99s brand and strategic focus.
• Partner with Home\xe2\x80\x99s Loyalty program partner on Earn & Burn programs that continually raise Home\xe2\x80\x99s profile within the program and drives engagement with program members.
• Partner with Home\xe2\x80\x99s Credit team on Loyalty & CRM programs that compliment financial service offerings. This includes the annual planning on joint campaigns and the execution of loyalty within financial service options.
• Lead all PR activities on Home\xe2\x80\x99s Loyalty program in partnership with Home\xe2\x80\x99s PR department.
• Manage the Loyalty Partner (Scene+), including negotiating contract terms, establishing guidelines, testing initiatives, budgeting, and developing unique marketing campaigns.
• Manage the calendar of bonus promotions and calendar of redemption promotions.
• Lead a smooth rollout & implementation of Home\xe2\x80\x99s new loyalty program. Ensuring exposure of Home\xe2\x80\x99s Loyalty program through the partners marketing channels and Home\xe2\x80\x99s media channels (i.e.: flyers, TV, online, in-store, on-hold messaging, POP, in-store materials, emails etc.).
• Management of Loyalty partner brand use adherence and approvals for Dealers.
• Manage, analyze, and report Loyalty program results to Dealers and Management.
• Manage Direct Report(s) to deliver against program objectives and to support Home\xe2\x80\x99s Dealer Owners.

What we\xe2\x80\x99re looking for:

• University Degree or College Diploma in Marketing.
• Three to five years\xe2\x80\x99 experience in a similar position. Expert knowledge of Loyalty partner program and loyalty programs in general is an asset.
• Expert knowledge of Loyalty & CRM principles and practices, specifically in Retail.
• Excellent organizational skills, multi-tasking ability, accuracy, and budgeting experience.
• Strong analytics acumen and an understanding of Loyalty Marketing analytics.
• Knowledge of Home Hardware\xe2\x80\x99s departments, systems and processes a definite asset.
• Ability to motivate, manage and provide direction to a team.
• Willingness to work extended hours when required, with some travel.

Home Hardware recognizes the value of a diverse team. We believe that different perspectives, backgrounds, and experiences make us stronger as an organization. Applicants representing the full diversity of communities in Canada are encouraged to apply with confidence. Please let us know if you require accommodation during the recruitment process.

We thank all applicants for their interest, however only those applicants selected for an interview will be contacted.

Home Hardware Stores