Job Description

Who We Are

Arcady Media Inc. is a world-class lifecycle marketing agency (ECOMMERCE) committed to being the absolute BEST. We pride ourselves on our expertise, innovation, and dedication to achieving excellence in everything we do. We're expanding service lines quick, and are only looking to add the BEST to our team.

3 values: Collaborate, Always Learn, and Be Honest.

Role Summary

The Email Content Strategist is responsible for

shaping ALL creative and strategic direction

of client email and SMS. This role combines AI-assisted copy refinement, content calendar planning, and retention strategy to deliver high-performing campaigns that a

lign with each brand's voice and goals.

You'll be

working closely with up to 20 high growth brands simultaneously.

How This Role Fits on the Team

You'll work closely with the Lifecycle Marketing Manager, who leads the client relationship, sets the overall retention strategy, and manages the creative team.

Your role as the

Lifecycle Marketing Strategist & Copywrite

r is to:

Lead the planning and creative direction of client email/SMS content. Lead MAJOR campaigns, launches, based on historic data. Maintain brand voice and strategic alignment across campaigns and flows. Review and refine AI-generated content to maximize engagement and performance.
You

own

the creative strategy, content quality, and the results that come with it.

Key Responsibilities (Deep dive into the role - read carefully)

Copy & Content Refinement

Edit AI-assisted copy (generated via our internal tool) to ensure every campaign is polished, on-brand, and performance-ready. Optimize AI prompts to improve first-draft quality and reduce revision time.

Calendar & Project Management

Own

calendar and project management

across up to 20 ecommerce accounts (ranging $5M-$150M GMV). Join client calls and manage Slack updates to align campaign priorities. Build and maintain

30-day email + SMS content calendars

tied to launches, promotions, and flows. Direct the creative team (copy + design) to deliver campaigns and flows

on-brand, on-time, and up to Arcady's standards

. Review all creative assets for

clarity, consistency, and strategic alignment

. Develop and apply

data-backed lifecycle strategies

tailored to each client's growth goals.

Retention Strategy & Optimization

Own

segmentation, flow logic, and campaign triggers

inside

Klaviyo

and related CRM tools. Spot

performance gaps, trends, and missed opportunities

across accounts. Proactively design and run

tests to improve engagement, conversion, and retention

. Translate data into

actionable recommendations

that directly impact revenue.

DO NOT APPLY IF:

You struggle to juggle multiple clients, deadlines, and priorities at once. You need rigid structure or step-by-step instructions to get things done. You're uncomfortable giving or receiving direct feedback in a fast-paced team. You prefer to escalate problems instead of taking ownership and finding solutions. You're not genuinely interested in ecommerce, CRM tools, or retention marketing. You're looking for strict work/life balance -- we're scaling aggressively, and this role demands

focus, energy, and full commitment.

You're not willing to come in 5 days a week to our North York office. You're not willing to do an assessment during this interview process.

REQUIRED IF APPLYING:

5+ years of experience in email marketing, content strategy, or copywriting -- ideally in an agency or with DTC/eCommerce brands. Deep understanding of lifecycle and retention marketing (email, SMS, subscriptions, loyalty). Exceptional writing and editing skills -- able to switch between brand voices and turn AI-assisted drafts into polished, conversion-ready content. Strong CRM knowledge; Klaviyo experience is a major plus. Proven ability to own campaign calendars, manage creative workflows, and keep cross-functional teams moving on time. Detail-obsessed when reviewing copy, design, and campaign assets -- nothing slips past you.

We are an AI-first, efficiency-driven company.

We actively encourage the use of LLMs (like ChatGPT, Claude), Shopify apps, and other automation tools that help you work smarter, faster, and more strategically. The best candidates will embrace tools that streamline execution and enhance the quality of work.

Tools we use:

Slack, ClickUp, Zoom & Google Meet, Figma, Google Workspace (Docs, Sheets, Slides etc.) Klaviyo, Shopify.

BENEFITS

-

Career growth

as Arcady expands into new areas (events, private communities, learning resources).
- A front-row seat in a company set on

dominating retention marketing in ecommerce

.
- The chance to work on

diverse, high-profile DTC brands

and build a standout portfolio.
-

Competitive base + performance bonuses

tied to impact.
- A

supportive, collaborative team culture

that values speed, clarity, and results.

How to Apply

1. Fill out the pre-screening form.
2. We send next steps to the bestcandidates as well as in-depth instructions on the application process. (Be prepared to do an assessment)

Job Type: Full-time

Pay: $105,000.00 per year

Benefits:

Paid time off
Application question(s):

What's the largest number of accounts/brands you've managed at once, and how did you keep campaigns and calendars on track? Which Email/SMS platforms have you managed directly (e.g., Klaviyo, Attentive, Iterable, Salesforce, etc.)? List brand types and approximate list sizes. Describe one lifecycle campaign or flow you built that directly improved revenue or retention. What was the impact?
Work Location: In person