Job Description

Lifecycle Marketing Specialist

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About Us

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At Longboard Architectural Products, we design and manufacture premium extruded aluminum solutions that transform architecture. From exterior cladding to interior ceiling systems, our products set the bar for durability, aesthetics, and sustainability. We're proud to help create stunning, sustainable spaces across North America.

About the Role

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We're looking for a

Lifecycle Marketing Specialist

to own key parts of our customer journey. You'll help build awareness, generate qualified leads, and nurture relationships that drive pipeline growth and long-term retention. This role is hands-on, from running campaigns and events to digging into data and making insights actionable.

About You

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You love both

creativity and analytics

. You know how to launch campaigns, track results, and continuously optimize; enjoying collaborating with cross-functional teams and thrive when juggling multiple projects.

What you bring:

2-4 years in digital, demand generation, or lifecycle marketing (B2B a plus). Hands-on with SEO, paid media, CRM & automation tools. Experience in customer journey, segmentation, and lifecycle marketing best practices. Event/trade show coordination experience. Data-driven mindset with strong reporting/optimization skills. Great communicator & content creator across buyer stages.

What You Will Do

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Pipeline Growth & Awareness

+ Plan, execute, and optimize digital advertising campaigns to build awareness and drive qualified leads.
+ Analyze consumer behavior and leverage those insights to develop lifecycle campaigns that increase pipeline conversion.
+ Collaborate closely with Product, CAD and Sales teams to ensure alignment of marketing initiatives with strategic business goals.
+ Oversee the technical execution of campaign deployments.
+ Conduct ongoing SEO audits and manage keyword/content strategies to improve search visibility.
+ Support demand generation initiatives, including content creation (landing pages, blogs, lead magnets) and promotional campaigns.
+ Coordinate Longboard's presence at industry trade shows and events, including logistics, pre-event promotion, on-site engagement, and post-event follow-up.

Lifecycle Nurturing & Conversion

+ Implement behavioral and lifecycle triggers (downloads, event participation, form fills) to ensure timely and relevant follow-up.
+ Implement A/B testing and experimentation strategy to continuously improve campaign performance.
+ Partner with sales to align marketing efforts with pipeline progression, lead scoring, and account-based strategies.
+ Create onboarding and retention campaigns to strengthen customer relationships.
+ Support initiatives that drive advocacy (case studies, reviews, NPS).
+ Deliver customer updates and educational resources to maintain engagement.

Data, Insights & Reporting

+ Define and monitor metrics to measure, analyze, and report on the success and impact of lifecycle marketing efforts.
+ Track and analyze campaign performance across digital, events, and email.
+ Provide actionable recommendations to improve targeting, engagement, and ROI.

What We Provide:

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A competitive salary starting from

$70,000 to $82,500 per year

, plus additional

profit-sharing bonuses

. A comprehensive benefits package. 4% RRSP match. Professional Development Opportunities. The opportunity to work at a

Great Place to Work Certified (2025-2026)

company, recognized as one of

Canada's Best Workplaces in Manufacturing (2025)

,

BC's Top Employers (2025)

, and

Canada's Top Small & Medium Employers (2024)

.

Equal Opportunity

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We're committed to building a diverse and inclusive workplace where everyone can thrive. Hiring decisions are based on your skills, experience, and alignment with our values.