This position is responsible for achievement of established revenue, occupancy, resident retention, and leasing goals and objectives; manages the leasing team by providing training, direct oversite and assistance as they interact and assist prospective and current residents.
JOB DESCRIPTION
Essential Responsibilities:
1. Ensures achievement of the community\xe2\x80\x99s revenue and occupancy goals by implementing the marketing strategy with regards to advertising, rent pricing and concessions, oversees on-site traffic, ensuring an appropriate inventory of \xe2\x80\x9cready\xe2\x80\x9d apartments, and monitoring the day-to-day sales and leasing activities.
2. Stays informed about current market and competitor conditions that may impact the community\xe2\x80\x99s occupancy and sales results, provides input into the development, implementation and revision of short- and long-term marketing plans and goals to sustain occupancy, participates in the implementation of creative strategies around pricing, concessions, leasing incentives, and advertising to boost traffic and leases.
3. Works with the maintenance team to ensure the physical aspects of the community meet the Company\xe2\x80\x99s standards for overall appearance and safety, and develops activities and programs to enhance the salability of the apartments and community as a whole by regularly inspecting \xe2\x80\x9cready\xe2\x80\x9d units for marketability, creating mini-models and using other merchandising techniques promote the apartment and community to prospective applicants.
4. Actively participates in the leasing process by generating and monitoring traffic, leasing apartments, qualifying prospects, preparing and approving lease documentation, auditing new lease files, and completing move-in procedures and communication in accordance with established policies and procedures.
5. Prepares and analyzes weekly financial reports, concession tracking, shop reports, traffic and closing ratios, and other operational reports to identify and resolve issues impacting leasing performance, and accesses the Company\xe2\x80\x99s internal resources as needed to support solution strategies.
6. Oversees the lease renewal program, including sponsoring various resident lease renewal functions, managing the communication and notification process, and assisting with resident move-outs as necessary.
7. Responds quickly and courteously to resident and client/owner concerns and questions, and takes prompt action to solve problems and/or document and convey resident or other requests to the appropriate individual(s).
8. Supervises the community\xe2\x80\x99s leasing team members by interviewing, hiring, orienting, and training employees, and manages their performance in accordance with Company policies, values, and business practices.
Required Licenses or Certifications:
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