Job Description

Basecamp Property Management Ltd, Canmore or Calgary, AB with regular presence in both locations



About Basecamp

Basecamp Resorts is a leading hospitality and real estate brand with a growing portfolio of mountain town properties across Western Canada. We provide modern accommodations in epic locations--serving guests who seek both adventure and ease. Everwild, our signature Nordic spa and wellness brand, is rooted in natural rhythms and regional rituals. With locations in Canmore and an expanding footprint, Everwild combines elemental spa experiences with refined hospitality and curated culinary offerings. Together, these brands are redefining the way travelers connect with nature, recharge their senses, and experience Canadian mountain culture.



In parallel, Basecamp's real estate development division is actively planning and delivering new properties in iconic outdoor destinations. These include resort hotels, short-term rental communities, and destination wellness experiences. Marketing plays a pivotal role in shaping the positioning and narrative of these projects from ideation through to sales.



Why Work for Us?

Be part of Canada's fastest-growing hospitality brand. Enjoy a comprehensive health benefits plan to support your well-being. Take advantage of exclusive employee discounts at all Basecamp properties, plus Family & Friends rates. Receive competitive wages that reflect your experience and contributions. Grow your career with real opportunities for advancement in our expanding company. Work in a welcoming and supportive team environment. We believe in working hard, having fun, and celebrating our successes together!

Position Overview

The Lead Graphic Designer is responsible for developing and maintaining Basecamp Resorts' visual identity across digital, print, and social media platforms. This role ensures brand consistency, high-quality design, and effective collaboration with the marketing and development teams to enhance brand perception and guest experience.

Salary:

$65,000 per year

Shifts:

Full-time, Permanent

Location:

Canmore or Calgary, AB with regular presence in both locations

Key Responsibilities:

Investor Branding & Visual Identity

Develop and maintain a cohesive visual identity across all Basecamp Resorts properties and sub-brands. Ensure consistent brand application across websites, print materials, social media, and advertising. Collaborate with the marketing team to refine and evolve the brand's creative direction. Enforce brand guidelines across internal and external communications to maintain visual integrity.

Graphic Design & Creative Development

Design and produce marketing materials, including brochures, flyers, signage, advertisements, and branded merchandise. Develop digital assets for social media, websites, email campaigns, and paid advertisements. Create compelling visuals for hotel, spa, and F&B marketing campaigns. Design layouts for presentations, investment decks, and promotional materials. Oversee branding of merchandise and develop new product concepts.

Web & Digital Design

Work alongside the Web Developer to design and implement UI/UX improvements on websites. Ensure website graphics and landing pages align with brand aesthetics and marketing goals. Create wireframes and mockups for website updates and user experience enhancements. Maintain and update digital assets across Basecamp Resorts' web platforms.

Advertising & Promotional Assets

Design print and digital advertisements for paid media campaigns across Google, Meta, and OTA platforms. Work with the Digital Media & Growth Specialist to create high-converting ad creatives. Develop engaging visuals for social media, influencer collaborations, and promotional events. Design and manage hotel directories, wayfinding materials, and outdoor advertising assets. Oversee design for branded merchandise and retail shop offerings.

Collateral & Print Management

Oversee the production and printing of all marketing collateral to ensure high-quality execution. Manage and organize print and digital design files for accessibility and brand consistency. Coordinate with third-party vendors and printers to ensure brand standards are met. Maintain an organized, up-to-date digital asset library for internal use and efficient distribution.

Collaboration & Strategy

Work closely with the marketing team to align design output with campaign objectives and brand storytelling. Support the development and execution of creative strategies to elevate brand visibility and engagement. Collaborate with the operations and development teams to create visually compelling property-level materials. Participate in brainstorming sessions to develop innovative design solutions for branding and guest experience.

Position Requirements

Bachelor's degree or diploma in Graphic Design, Visual Communications, Fine Arts, or a related field or 3-5+ years of professional graphic design experience A strong portfolio that demonstrates branding, digital, and print design expertise. Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects, Premiere Pro). Understanding of digital advertising design requirements (Google Ads, Meta, etc). Understanding of mobile web design requirements. Knowledge of typography, color theory, layout, and responsive design. Print production expertise (file prep, vendor coordination, proofing). Strong creative vision with attention to detail and consistency. Ability to manage multiple projects and meet deadlines in a fast-paced environment. Collaboration skills to work with marketing, development, and operations teams. Comfort giving and receiving feedback and evolving design based on strategy. Strong interpersonal communication skills, both written and verbal. Experience in hospitality, real estate, tourism, or lifestyle brands is an asset. Familiarity with Figma, Sketch, or other UI/UX and wireframing tools is an asset. Motion graphics, video editing, or photography direction is an asset.

Basecamp Resorts is an equal opportunity employer, dedicated to building a workplace that values diversity and ensures equal opportunities for all. We are committed inclusion; we celebrate differences and actively welcome applications from individuals of underrepresented backgrounds and communities. We comply with all applicable laws that prohibit discrimination when making all decisions about employment. If you would like to enquire about an adjustment, or need assistance with completing the application process, please contact Beth at careers@basecampresorts.com to discuss your needs confidentially.