Job Description

Location:


Toronto
Address:


100 Queens Quay East Toronto, Ontario M5E 1V3 Canada
Job Title:


Lead, CRM Insights and Analytics
Canada Goose isn't like anything else. We've built something great, something special - an iconic lifestyle brand with an inspirational and authentic story. At the heart of it is our promise to inspire and enable all people to thrive in the world outside. To Live in the Open. At Canada Goose, you're part of a movement that belongs to something bigger. One that seeks out the restorative power of nature and is driven by a purpose to keep the planet cold and the people on it warm. We endure any condition, observe every detail, and are building a community that believes in living bravely and coming together to support game-changing people.


Here, opportunities are everywhere - to try something new, to learn, to do meaningful and impactful work, and they're yours for the taking.


Position Overview:


The Lead, CRM & Analytics will own the strategy and execution of performance measurement, channel optimization, and insight generation across Canada Goose's CRM marketing programs. With a focus on Email Marketing, SMS Marketing, and Clienteling channels, this role will uncover data-driven opportunities to drive performance optimization, power targeted outreach, and deliver measurable business impact across the customer lifecycle. The Analytics Lead will collaborate closely with global teams across CRM Operations, Technology, Data Science, Marketing, Retail, and eCommerce to transform CRM data into actionable insights.


We are seeking a data-driven, results-oriented analytics leader with deep expertise in campaign performance analysis, A/B testing, advanced segmentation, and targeted customer outreach. The ideal candidate excels at translating customer behavior into actionable insights that optimize Email, SMS, and targeted CRM programs to elevate customer engagement, drive revenue, improve retention, and accelerate Customer Lifetime Value (CLTV).

What You'll Do:

Channel Analytics & Reporting

Own end-to-end analytics for targeted CRM outreach across the email, SMS, and clienteling channels - delivering timely, actionable insights that drive channel optimization. Develop and maintain a robust measurement framework that tracks key CRM marketing KPIs (e.g., open rate, CTOR, conversion, unsubscribe, revenue, CLTV, frequency, repeat purchase rate). Build campaign dashboards, performance scorecards, and post-campaign reports using Power BI or similar tools. Establish benchmarks and attribution methodologies to evaluate channel effectiveness across campaigns and triggered journeys.

Segmentation & Targeting Insights

Support CRM Leadership, Media, and Data Science Teams in defining audience segmentation and targeting strategy, and partner with these teams to analyze performance by customer segment (e.g., lifecycle stage, RFM, Loyalty tier) Partner with Data Science to refine segmentation logic over time based on performance Support CRM channel leadership across email, SMS, and clienteling in testing personalized outreach / engagement across segments (from overall strategy to execution orchestration, to performance analysis and insights)

Optimization & Experimentation

Design and lead A/B and multivariate tests across email/SMS identifying opportunities to improve content, timing, frequency, and targeting. Establish test frameworks, measurement plans, and audience logic to scale data-driven experimentation into dynamic, trigger-based CRM journeys. Track fatigue, frequency thresholds, and suppression opportunities to reduce opt-outs and improve performance.

Cross-functional Collaboration & Leadership

Work closely with CRM marketing, Technology and Data teams to ensure accurate tagging, tracking, and data flow. Help evolve campaign/customer journey briefing and planning by contributing historical insights and forecasting inputs.

Let's Talk About You:

A passion for data-informed decision-making, with the ability to simplify complexity and translate analytics into actionable strategies. Strategic thinking grounded in business acumen and a deep understanding of CLTV, retention, and CRM marketing dynamics. A compelling storyteller who can influence stakeholders and inspire teams through clear, insight-led narratives. Expertise in CRM data tools and analytics platforms, including Power BI, CDPs, and Azure-based environments. Versatility in toggling between strategy and hands-on analysis in a fast-paced, high-growth setting. A collaborative leader who builds strong cross-functional relationships and brings structure, clarity, and insight to every initiative. 4+ years of experience in CRM, Email Marketing Analytics, or Lifecycle Marketing within retail, luxury, or apparel industries. Strong analytical skills with expertise in Excel, SQL, and data visualization tools (e.g., Tableau, Power BI). Experience with CRM platforms (e.g., Salesforce Marketing Cloud, Attentive) Strong knowledge of testing methodologies and performance optimization frameworks. Experience building CLTV, RFM segmentation, or predictive models, either hands-on or in partnership with data teams is a plus. Strong understanding of CRM marketing performance measurement in the retail context (e.g., CLTV, repeat purchase, retention, engagement). Bachelor's degree in Marketing, Statistics, Business, Computer Science or related field.

Working Conditions

Office environment (hybrid work model available). Availability to support campaigns or system issues outside of business hours when necessary.

What's in it For You?

A company built on Canadian roots and heritage Your work is recognized with a comprehensive and competitive Total Rewards Program Opportunities for career growth through numerous internal and external programs Recognize and be recognized by your peers with our Goose Rewards & ICON Rewards Be a part of CG Gives*. Donation matching and paid volunteer time to help the organizations you care about
Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues Inspiring leaders and colleagues who will lift you up and help you grow

We believe in the power of inclusion and are passionate about building and sustaining an inclusive and equitable working environment where all employees can bring their authentic selves to work everyday. We believe every one of our team members enriches our diversity by exposing us to varying ways to understand the world, identify challenges, and to discover, design, produce, and deliver great products and service. Our different perspectives are what enable us to create, dream and live in the open.


Canada Goose is an equal opportunity employer and is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act.


There are multiple ways to interview with us! If you require any interview accommodation for your interview, please e-mail us at HR@canadagoose.com.