Job Description

Position Title:
Lead Analyst, Audience Research (English Services) (Telework/Hybrid)
Status of Employment:
Permanent
Position Language Requirement:
English
Language Skills:
English (Reading), English (Speaking), English (Writing)
Work at CBC/Radio-Canada
At CBC/Radio-Canada, we create content that informs, entertains and connects Canadians on multiple platforms. Our successes and accomplishments are driven by embodying and upholding values, which include creativity, integrity, inclusiveness and relevance.



Do you think you have the ability and drive to keep up with this exciting, ever-changing industry? Whether it be in front of the camera, on air, online or behind the scenes, you would be joining a team that thrives on making connections and telling stories that are important to Canadians.
Unposting Date:
2025-06-02 11:59 PM
This is a hybrid position with a mix of in-office and remote work. Work arrangements will be discussed with hiring managers per departmental guidelines.
Your role
The Lead Analyst will oversee a variety of analyses of qualitative and quantitative research in order to support audience growth for CBC English Services Entertainment, Factual and Sports as well as leveraging these findings for monetization for our Media Solutions team. The successful candidate will lead and support a team of research analysts assigned to these tasks.
The role requires proficiency in both linear television and digital audience measurement, as well as extensive experience with reporting on key performance metrics while providing actionable and strategic insights.
The Lead Analyst will evaluate the research needs of stakeholders and recommend appropriate research approaches and tools to be used and to assess what information they need to make decisions on such matters as competitive landscape assessments, audience target setting, programming affinity to sales targets (terrestrial and digital platforms as required), revenue generation strategies, advertising expenditure data, content acquisition, content performance, scheduling strategies, promotional campaigns, marketing plans and other strategic planning as required.
The Lead Analyst will work with Senior Analysts and Analysts to direct and delegate responsibilities. This includes reporting for Media Solutions and EFS departments with a wide breadth of regular reports as well as ad hoc requests on daily, weekly, monthly and annual timelines.
We are looking for a candidate with the following media research technical skills:Advanced analytics with NLogic software (Instar TV) and Numeris metrics. Understanding of VAM data and experience analysing cross-platform data. Understanding of digital metrics to track performance and highlight opportunities for user growth for content and revenue. Experience using Comscore to measure online competitive performance. Understanding of podcast analytics (Triton) for the purposes of reporting of content performance. Understanding of Consumer Panel Data (Vividata) in the context of a media sales environment. Understanding of utilizing Advertising Expenditure (Vivvix and CBC internal) data sets. Demonstrated experience in mining multi-platform data and providing insights in order to build stories that are relevant to stakeholders' strategies. Demonstrated knowledge of the media environment and thorough understanding of the technical aspects of audience measurement. Excellent comprehension of CBC Entertainment, Factual and Sports programming and related strategy and objectives. Demonstrated knowledge of data visualization and dashboard creation (Google Looker, Power BI). Advanced Google Suite (Sheets, Slides, Docs) as well as Microsoft Excel and PowerPoint skills.

We are looking for a candidate with the following media research skills:In-depth knowledge and industry experience of current qualitative and quantitative social science research methodologies, especially as they apply to media research. Demonstrated knowledge of the media environment and thorough understanding of the technical aspects of audience measurement. Extensive experience in mining multi-platform data and providing insights in order to build stories that are relevant to stakeholders' strategies. Excellent comprehension of CBC programming and related strategy and objectives. Requires initiative and creativity in conceptualising research problems, designing methodologies, analysing, interpreting and presenting data. Requires superior problem-solving skills, creative experimentation with existing methodologies, and keeping abreast of advances in media and marketing research. Requires a high level of oral and written communication skills, especially for the presentation of research insights and findings, and excellent interpersonal skills.

We are looking for a candidate with the following leadership skills:Requires the ability to respond to a variety of different stakeholders and delegate tasks to the supporting team appropriately. Demonstrated ability to train and support team members. Ability to lead a team to achieve short and long-term ad-hoc requests and recurring project deadlines. Must be able to deal diplomatically with confidential, proprietary and politically sensitive issues both inside and outside the CBC. Requires the capacity to respond in a timely way to a diverse number of requests, both urgent and long-term, and to rank multiple priorities.

Candidates may be subject to skills and knowledge testing.

We thank all applicants for their interest, but only candidates selected for an interview will be contacted.
As part of our recruitment process, candidates who advance to the next
step will be asked to complete a background check. This includes:A mandatory Criminal record check. Other background checks may be conducted based on the operational requirements of the position.


CBC/Radio-Canada is committed to being a leader in reflecting our country's diversity. That's because we can only create and tell the stories that connect Canadians, by having a workforce that mirrors the ever-changing makeup of our country. That's why we, as an employer, value equal opportunity and nurture an inclusive workplace where our individual differences are not only recognized and valued, but also extend to and pervade all the services we provide as Canada's public broadcaster. For more information, visit the Diversity and Inclusion section of our website. If you have accommodation needs at this stage of the recruitment process, please inform us as soon as possible by sending an e-mail to recruitment@cbc.ca.



You are invited to consult and familiarize yourself with our Code of Conduct, which can be found on our corporate website. All employees must adhere to the Code as a condition of employment. We also invite you to take a look at our policy on conflicts of interest. In the event that you become an employee, it will be important to inform us, as quickly as possible, of any situation that, because of your hiring, constitutes or could appear to constitute a conflict of interest.
Primary Location:
Broadcast Centre 205 Wellington St. W., Toronto, Ontario, M5V 3G7
Number of Openings:
1
Work Schedule:
Full time