Job Description

We're seeking a Landing Page Specialist to create and optimize high-converting landing pages for our Emotional Wellness Program (healyourmind.ca) and Wellness Retreats (detoxretreat.ca). After completing the initial tasks, we also require assistance in developing a distinctive landing page for the Quit Smoking Program (quitsmokingretreat.ca) tailored separately for the US and Canada, as the pricing will vary between the two countries.



We currently promote through Google Ads, and landing pages would primarily be used when one clicks on the Google Ad.



About Fresh Start



Fresh Start is Canada's premier whole-body detox, health restoration, and lifestyle transformation retreat. Nestled along the oceanfront of beautiful Vancouver Island, our retreat programs support individuals in achieving long-lasting health using holistic practices. We are not a rehab, but a vibrant wellness center for people seeking physical rejuvenation, emotional balance, and a healthier lifestyle.



Since 2005, our dedicated team has helped over 2,500 guests transform their lives through our all-inclusive 5- to 21-day wellness programs that feature organic meals, holistic therapies, educational workshops, and spiritual renewal.



Key Responsibilities


Ideation & Strategy: + Collaborate with our Program Manager to understand campaign goals, target audience, pain points, and unique selling propositions.
+ Suggest landing page structure and layout based on best practices for conversion and user experience.
Copywriting & Messaging: + Craft persuasive sales copy with a strong emotional appeal - designed to speak directly to our target audience (health-conscious individuals and groups).
+ Highlight key differentiators without sounding clinical or rehab-like.
Design & Implementation: + Design visually appealing and responsive landing pages using WordPress or Keap (formerly Infusionsoft) landing page builder.
+ Incorporate our brand visuals, supplied media, and testimonials.
Optimization for Conversion: + Use proven CRO (conversion rate optimization) principles like urgency, trust indicators, storytelling, and effective CTAs.
+ Perform/Suggest A/B tests and analyze performance data to continuously improve results.
Funnel Strategy (Bonus): + If experienced, contribute to sales funnel design--follow-up emails, thank-you pages, and automated sequences within Keap.
+ Track and report on key funnel metrics: opt-in rates, conversion to booking, cost-per-lead, etc.

Requirements


Proven Experience in creating landing pages that convert (Please submit links to your past designs and their conversion rate data). Proficiency in WordPress and Keap landing builder. Strong sales copywriting and storytelling skills, especially for health, wellness, and transformation-based services. Excellent design eye and ability to align with Fresh Start's brand aesthetic (clean, calming, nurturing). Able to interpret brand guidelines, tone of voice, and campaign objectives into a cohesive, persuasive page. Proficient in English, with the ability to write empathetic and aspirational copy. Understanding of sales psychology, visual hierarchy, and call-to-action strategy. Comfortable with remote collaboration and feedback cycles.

To Apply



Please include the following in your application:



Resume or LinkedIn profile.

2-3 examples of landing pages you have created (include conversion metrics).

Describe your approach to creating landing pages that convert.

Answer: Do you have experience with sales funnels? What success rate have you seen with pages you've built?


Fresh Start is not just a retreat--it's a transformation. If you're a results-driven landing page creator who blends design, strategy, and heart, we'd love to hear from you.