Kinesso Analyst, Search Marketing

Canada, Canada

Job Description


The role of the Account Manager is responsible for client communication, and will develop and oversee execution of digital plans and strategies for our clients. They will also operate as an internal resource for digital subject-matter expertise.

Key Responsibilities

  • Operate as key point of contact for agency planning teams and clients.
  • Work with agency teams and clients directly to ensure their paid social efforts are meeting or exceeding clients key performance indicators (KPI\'s)/expectations.
  • Develop best in class deliverables to clients, from available technology platforms and services
  • Proven expert in paid media capabilities, ability to find best in class solutions for the clients and being up-to-date with the upcoming tools/tech solutions that would work for their overall media strategy; ability to evaluate and integrate new tools independently into our product suite.
  • Sell through innovative solutions and ad formats to test new technology and keep clients business moving forward and staying ahead of the curve
  • Staying up-to-date with new developments in the digital landscape and educate teams and clients as required.
  • Serve as subject matter expert to teams internally and externally.
  • Manage and lead a direct report, or a team of employees. Effectively communicate agency goals, manage workloads, provide ongoing performance feedback and support professional development. Interview and participate in hiring decision of employees if/when required.
  • Respond to requests for proposals (RFP\'s) and briefs to assist with strategic campaign planning.
  • Assist Associate Director with developing agency partners\' process and workflow to ensure a collaborative and efficient working relationship (process, timelines, trafficking documents, budgets).
  • Assist with, and contribute to, strategic planning solutions that will drive client\'s business results.
  • Compile and present post campaign results/decks and RFP\'s to planners/clients as necessary.
  • Approve contracts in our financial systems, as well as QA-ing campaigns.
  • Proactively and independently contribute to and/or prepare media point of views (POVs).
  • Monitor the goals and KPI\'s for a portfolio of clients to ensure on-time and complete delivery of campaigns. Ensure all tactical media plan requirements are correctly implemented in digital platforms based on client needs.
  • Effectively manage ongoing client expectations in regards to work back schedule and deadlines.
Desired Skills & Experience
  • Professional or educational background in Marketing and/or Advertising would give leverage to this application)
  • Mid-Intermediate level of experience in digital media.
  • Full understanding of the roles of various digital channels.
  • Strong understanding of trafficking and website tagging processes.
  • Ability to develop positive on-going business relationships with a focus on client service.
  • Ability to build internal and external relationships and partnerships.
  • Demonstrated ability to effectively apply knowledge and insights gained from research resources.
  • Understanding of cross channel planning, demonstrate strong coordination of digital and offline media efforts.
  • Proficient in data analysis, emerging media and technology.
  • Experience with negotiation and presenting.
  • Passion for continuous development.
  • Excellent communication skills (both written and verbal).
  • Highly developed organizational skills with a strong attention to detail and accuracy.
  • Ability to work collaboratively as well as independently.
  • Ability to investigate, analyze & solve problems, and clearly communicate results.
  • Proficient in Microsoft Office Suite (Word, Excel and PowerPoint).
  • Knowledge or experience with Meta (Facebook/Instagram), Twitter, Pinterest, Snapchat, LinkedIn, Reddit, TikTok, would give leverage to this application.
What\'s in it for you?
  • Generous paid time off with a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.
  • A flexible hybrid work model that works for you.
  • A focus on personal development with formal training opportunities, including mental health training and inclusion education for everyone.
  • A chance to be part of and grow within a global network of agencies.
  • The opportunity to contribute to our company culture by joining one of our many community-based employee groups, such as Black Employee Network, Girls on Fire, Hispanic or Latinx Alliance, Neuro Network, Pan-Asian Network, and Rainbow Lounge.
KINESSO is an equal opportunity employer, committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law. Apply NowCancel

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Job Detail

  • Job Id
    JD2256157
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Canada, Canada
  • Education
    Not mentioned