Job Description

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ABOUT GROUPE LEMUR, INC. (GLI)

Since 1992, Groupe Lemur Inc (GLI) is specialized in the development and manufacturing of premium newborn, infant, toddler, junior and family apparel. Headquartered in Montreal, Quebec, we are a privately owned and operated family business focused on crafting high-quality pieces that adhere to the strictest standards. Like family, we are passionate about building lasting relationships with our employees and customers.

THE OPPORTUNITY

Groupe Lemur, Inc. is seeking a creative and fully bilingual brand storyteller to assist with social media and content marketing for our children\xe2\x80\x99s clothing brands: Petit Lem, Pekkle and Miles the Label. Working closely with our marketing, sales, and product teams, the right candidate is a talented and strategy-oriented writer / editor with a passion for story-telling, who can see the big picture but also sweat the details.

RESPONSIBILITIES

Content Marketing (40%)

• Assist in the development and implementation of a data-driven content marketing calendar across all relevant channels (email marketing, social media, blogs) to support the business & marketing objectives of the Petit Lem, Pekkle and Miles brands in North America
• Write, edit and translate copy for emails, including: subject lines, preheaders, weekly email content, transactional or lifecycle email journeys
• Write highly effective and targeted copy for both brands, including but not limited to: landing pages, contests, homepages, static content pages.
• Develop attention-grabbing copy for online advertising initiatives, including PPC campaigns, social media ads, and any other display or search ads as required.
• Collaborate with Graphic Designers to ensure copy tone and style are consistent with visual tone and style
• Write and edit and translate any additional copy required for Marketing Department, including but not limited to: catalogues, in-store signage, traditional advertising, or internal communications.
• Coordinate content translation or outsourcing of copywriting as required for product descriptions and blog content, and monitor content quality.
• Assist with planning and execution of content creation photoshoots

• Creation and publishing of social media content, including: conception, creation, approvals, scheduling, posting, monitoring and engaging
• Daily comments tracking and community engagement
• Ensure social media calendar is in line with the Marketing Calendar and Content Calendar
• Assist with influencer marketing, including: identifying and selecting potential collaborators according to set criteria, liaising with influencers, customer service, samples and packages, and content delivery
• Collaborates with Marketing Department for PR initiatives, and to reinforce marketing activity through social media
• Coordinate with Customer Service Team to quickly resolve customer issues through social media channels

• Assist with email scheduling
• Customer service
• Assistant with back-end website tasks

• Bachelor\xe2\x80\x99s Degree in journalism, communication, marketing or a relevant combination of education and experience
• Demonstrable experience in content writing and / or social media management
• Impeccable French language writing skills, with an ability to translate concepts into catchy, on-brand content
• Maintain good working knowledge of principles of SEO, including keyword research and Google Analytics, and is highly knowledgeable in the principles of social
• Organized and articulate, with impeccable attention to detail
• Experience working in a fast-paced, complex, yet dynamic work environment and able to multitask on a variety of different projects
• Solid understanding of SEO best practices
• Experience with social media management tools, an asset
• Experience using a CMS and email marketing software, an asset
• Knowledge of Google Analytics, an asset

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