Influencer Marketing Lead

Surrey, BC, CA, Canada

Job Description

The Role



As our

Influencer Marketing Lead

, you'll be the architect and executor of our influencer growth engine. From identifying new creators to managing budget and performance, you will oversee the full funnel--turning top influencers into long-term brand ambassadors. You'll work cross-functionally with our

E-Commerce Manager

and

in-house Content Creator

to ensure campaigns are aligned, scalable, and brand-consistent.

Key Responsibilities



1. Influencer Discovery & Outreach



Research and recruit influencers aligned with our brand voice and goals across TikTok, Instagram, YouTube, and emerging platforms. Manage influencer communications, from pitch to onboarding and brief delivery. Maintain a living roster of talent and relationships with past, present, and prospective partners.

2. Content Strategy & Messaging Coordination



Collaborate with our

in-house Content Creator

to define content themes, tone, and campaign angles. Ensure influencers are well-briefed on brand messaging, creative formats, and visual guidelines. Create unified storytelling between brand, in-house, and influencer-generated content.

3. Budget Management & Cost Structure Setup



Work closely with the

E-Commerce Manager

to manage and optimize the influencer marketing budget. Co-develop pricing models including flat fees, tiered commissions, gifting, and performance-based incentives. Track cost efficiency against performance KPIs and make data-driven adjustments.

4. Influencer Funnel & Campaign Management



Design and oversee the influencer funnel:

Discovery ? Activation ? Performance Tracking ? Retention/Brand Ambassador



Structure scalable outreach and activation workflows to onboard new creators regularly.

5. Performance Analytics & Optimization



Define and monitor success metrics (reach, conversions, ROAS, engagement). Filter and spotlight high-performing influencers for deeper investment. Regularly report performance insights and recommendations to the leadership team.

6. Brand Ambassador Program Leadership



Transition high-performing influencers into brand ambassadors with exclusive partnerships. Build ambassador playbooks and kits for consistent output and elevated brand alignment. Foster long-term, authentic relationships that go beyond single campaigns.

7. Performance & KPI Ownership



Define and track key metrics across the influencer funnel, including:
- Discovery & Activation: onboarded, activation rate, time-to-post
- Content & Engagement: content volume, engagement rate, UGC reusability
- Revenue Impact: CPA, ROAS, influencer-driven conversions
- Retention & Ambassadors: creator re-engagement, ambassador growth

Report actionable insights and optimize campaigns for scale and ROI

Reporting & Collaboration



Direct Reporting

: You will report to the

E-Commerce Manager

.

Cross-functional Collaboration

: Partner with the

E-Commerce Manager

on budget and compensation planning. Coordinate with the

in-house Content Creator

for campaign alignment and creative consistency.

Ideal Qualifications



1-3 years of experience in influencer, creator, or affiliate marketing. Familiarity with influencer platforms and negotiation best practices. Strong understanding of creator economies, trends, and social media algorithms. Data-first mindset with comfort in tools like Meta/Tik Tok Analytics, UTM tracking, etc. Excellent communicator with a flair for brand voice and storytelling. Bonus: Hands-on experience with platforms like Upfluence, Modash ,or similar.

What We Offer



Competitive compensation & bonus structure Remote-first, flexible working culture High ownership and fast execution environment Team of passionate, driven collaborators Growth opportunities as we scale brand and creator channels

Interview Process:



You'll be asked to present an Influencer Marketing strategy for Pharmaris, including brand research, target audience, and competitive landscape. Your plan should highlight how influencer partnerships will drive awareness and conversions, with clear choices on platforms, content, and creators

Job Type: Full-time

Pay: $45,000.00-$48,000.00 per year

Benefits:

Casual dress Company events Extended health care On-site gym On-site parking Paid time off Vision care
Schedule:

Monday to Friday
Ability to commute/relocate:

Surrey, BC V3W 8J9: reliably commute or plan to relocate before starting work (preferred)
Work Location: In person

Application deadline: 2025-07-25
Expected start date: 2025-08-04

Beware of fraud agents! do not pay money to get a job

MNCJobz.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.


Job Detail

  • Job Id
    JD2526272
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Surrey, BC, CA, Canada
  • Education
    Not mentioned