Job Description

Line of Service Internal Firm Services

Industry/Sector EUR X-Sector

Specialism IFS - Brand & Communications

Management Level Manager

& Summary A career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You\xe2\x80\x99ll focus on designing, developing, and implementing communication programmes and media events to promote and sell the PwC\xe2\x80\x99s brand and services as well as contribute to and evaluating our pricing strategies in the marketplace.

Our Brand Management team leads external brand strategy development and implementation across multiple business units, media, social and digital channels. As part of the team, you\xe2\x80\x99ll be involved with driving marketing programmes, branding events, corporate leadership seminars, public relations and business marketing forums.

Meaningful work you\xe2\x80\x99ll be part of

As an Industry Marketing Manager, you\xe2\x80\x99ll work as part of a team of problem solvers, helping to solve complex business issues from strategy to execution. Responsibilities include but are not limited to:

Develops in-depth knowledge of assigned sector portfolio(s)

Understands and applies stakeholder business plans and priorities to develop

Ownership of the financial services go-to-market strategy, planning and execution - including but not limited to the development of creative briefs to meet objectives for all advertising, industry relevant events and public-\xc2\xadfacing communications; including print, digital, email, social, and video assets

Manages key stakeholder relationships and expectations, establishing yourself as a trusted advisor among your industry stakeholders

Works with a cross functional marketing and sales team to develop high quality, digital marketing campaigns that raise awareness and PwC\xe2\x80\x99s position in the market

Identify client targets and audience segments, gather market insights to build connected client journeys, outreach strategies, increase customer conversions, and generate qualified leads

Oversees editorial calendar for assigned portfolio to ensure on-time delivery of quality deliverables

Collaboratively develops campaign strategy and tactics to deliver on agreed upon metrics and key performance indicators (KPIs)

Working closely with PR to identify and nurture relevant media opportunities

Reviews past campaign performance, identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly for to meet targets

Manages marketing budgets and makes educated decisions on reasonable spends and expectations with vendors

Liaises with external agencies and vendors including ad agencies, identifying areas to optimize campaigns and spend

Monitors CRM and identifies opportunities to build campaigns that support all dimensions of the buyer journey

Experiences and skills you\xe2\x80\x99ll use to solve

Relevant professional experience in digital marketing, thought leadership, brand activation, media, digital marketing, communications, PR and B2B marketing

Experienced in a cross-functional, matrix team setting and demonstrated strong leadership skills, marketing and business acumen

Proven track record of end-to-end campaign and program management

Undergraduate degree in Business, Marketing or Commerce (or equivalent experience)

A natural storyteller, with the proven ability to communicate effectively with leadership in forums, formal presentations and written communications

Proven effectiveness working with virtual teams across different geographic areas

Strong attention to detail, self-starter, and the ability to manage multiple projects simultaneously

Function in a fast-paced environment, manage multiple priorities and stakeholders, track and deliver measurable outcomes, and drive innovation to elevate the team

A demonstrated commitment to valuing differences and working alongside and/or coaching diverse people and perspectives

Why you\xe2\x80\x99ll love PwC

We\xe2\x80\x99re inspiring and empowering our people to change the world. Powered by the latest technology, you\xe2\x80\x99ll be a part of amazing teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about us at .

Your Application to PwC

We embrace new technology to deliver securely and differently for our candidates. To protect your personal information, apply at and visit to learn more about what your recruitment experience could look like.

The most connected firm through activity based working

PwC Canada is committed to cultivating an inclusive, hybrid work environment - one that is collaborative, supportive and productive. We work in-person and virtually, as is best suited for our clients, teams and people. We want you to be intentional with your work, how you do it and where it\xe2\x80\x99s done. PwC offices are hubs of connectivity and learning. We strongly encourage our people to prioritise in-person work, whether it\xe2\x80\x99s in the office or at a client site. This means we expect you to be in-person (either with clients or in the office) at least half of your time. We know that hybrid work is all about balance, and capturing the benefits of in-person work is essential to your growth at the firm. Exact expectations for your team can be discussed with your interviewer.

Education (if blank, degree and/or field of study not specified) Degrees/Field of Study required:

Degrees/Field of Study preferred:

Certifications (if blank, certifications not specified)

Required Skills

Optional Skills

Desired Languages (If blank, desired languages not specified)

Travel Requirements Not Specified

Available for Work Visa Sponsorship? No

Government Clearance Required? No

Job Posting End Date November 22, 2023

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We\xe2\x80\x99re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in.

We\xe2\x80\x99re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process.

To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html. Be a part of The New Equation.

Chez PwC Canada, notre atout le plus pr\xc3\xa9cieux, c\xe2\x80\x99est notre personnel. Et c\xe2\x80\x99est en apprenant les uns des autres que nous devenons plus forts. Nous avons \xc3\xa0 c\xc5\x93ur de cr\xc3\xa9er une communaut\xc3\xa9 \xc3\xa9quitable et inclusive de professionnels de la r\xc3\xa9solution de probl\xc3\xa8mes, dans laquelle chacun se sent vraiment \xc3\xa0 sa place. Nous savons que l\xe2\x80\x99exp\xc3\xa9rience peut prendre diverses formes et, pour nous, donner confiance au public et r\xc3\xa9soudre des probl\xc3\xa8mes importants n\xe2\x80\x99est possible que si notre milieu de travail refl\xc3\xa8te la diversit\xc3\xa9 de la soci\xc3\xa9t\xc3\xa9 dans laquelle nous vivons.

Nous tenons \xc3\xa0 r\xc3\xa9pondre \xc3\xa0 vos besoins tout au long du processus de demande d\xe2\x80\x99emploi, d\xe2\x80\x99entrevue et d\xe2\x80\x99embauche. Si vous avez besoin de mesures d\xe2\x80\x99adaptation pour \xc3\xaatre parfaitement \xc3\xa0 l\xe2\x80\x99aise, faites-le-nous savoir \xc3\xa0 l\xe2\x80\x99\xc3\xa9tape de la demande d\xe2\x80\x99emploi.

Pour en savoir plus sur l\xe2\x80\x99inclusion et la diversit\xc3\xa9 chez PwC Canada: https://www.pwc.com/ca/fr/about-us/diversity-inclusion.html. Faites partie de La Nouvelle \xc3\xa9quation.

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