Job Description

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world's harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with LIFA Stay Dry technology, the patented H2Flow temperature regulating system, and the revolutionary lighter, warmer LIFALOFT insulation. Building on Helly Hansen's proprietary HELLY TECH waterproof/breathable system, the technical outdoor brand has most recently introduced the award-winning LIFA INFINITY PRO - the company's most innovative and responsible waterproof/breathable technology to date.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations globally.
Helly Hansen's outerwear, base layers, sportswear and footwear are sold in more than 40 countries around the world and the company is owned by Canadian Tire Corporation (CTC). To learn more about Helly Hansen's latest collections, visit www.hellyhansen.comTHE MAIN CONCENTRATION:Lead in the development and execution of sales objectives, strategies and tactics that support the overall HHLC strategic plan.Tiltle: Director of Sales - SportLocation: Lower Mainland, BC; Toronto; Calgary or Montreal preferredReporting to: General ManagerDELIMITATION:

• Hands on management of the current selling and booking seasons
• Execute sales and GM strategies and tactics to achieve seasonal Booking targets and annual sales goals
• 5 year strategic planning
• Development and implementation of sales policies and procedures

RESPONSIBILITY/AUTHORITY:

• Sales Goals

• Establish and manage seasonal Rep and Key Account sales targets
• Execute seasonal customer/channel and/or product initiatives
• In season tracking of Booking results versus goals

• Distribution Strategies

• Determine Segmentation strategy in line with strategic plan
• Determine and authorize all distribution decisions
• Implementation and execution of distribution strategies with reps.
• Sales Planning

• Develop country seasonal Go To Market plans
• Develop and execute sales programs and processes to maximize sales objectives and opportunities
• Determine and manage in-season sales programs to maximize inventory and achieve sales targets
• Determine Sales Meeting objectives, schedules and agendas
• Customer Management

• Develop, maintain and manage key account customer relationships
• Ensure that the sales organization executes the selling terms and policies
• Ensure alignment of account assortments with segmentation goals
• Territory Management

• Develop seasonal sales plans and tactics for each Territory
• Define sales territories and distribution strategies.
• Manage Rep force to carry out any and all sales / distribution objectives
• Hire, train and manage Reps
• Manage annual Rep review and Sales contracts
• Inventory Management

• Feedback into development of seasonal forecasts by product and category
• Support the monthly Buy process
• Evaluate product performance and implement inventory reduction plans

• Marketing

• Coordinate key account marketing plans with Marketing
• Oversee Rep execution of seasonal marketing initiatives at retail
• Determine Trade Show attendance and coordinate with marketing as needed.
• Financial

• Develop and manage annual sales budget
• Contribute to seasonal pricing strategy
• Travel

• Travel throughout the year to various trade shows, sales meetings, territory Rep visits, Prelines and special events.

DECISION:

• Sales growth plan for territories
• New account strategy
• Account closing plan for target accounts
• Seasonal markdown plan
• Sales commissions
• Terms and dating
• Authority for courtesy returns
• Inventory

• Core
• Discontinued Programs
• Product to market
• Forecasting
• Goals
• Training
• Distribution
• Representation of the line in a given territory

DEVELOPMENT:Analyze the markets to develop new customers and establish strategies to sell more products to existing customers. Raise productivity by developing sales rep selling and merchandising skill sets.

• Distribution
• Territories
• Sales Programs (Planning & Tracking)
• Sales Budgets

CONTROL:

• Pareto's
• ASAP Targets / Actuals
• Booking Targets / Actuals
• Monthly Shipments
• Forecast modules / tools
• Account Reports

COORDINATION:

• Customer Service
• Product and Planning - Line Plan, Markdowns, Discontinued Products
• Operations - Deliveries, Quality, Forecasting
• Accounting - Credit decisions of account status and Commissions
• Marketing - Input and development sales tools, Trade Shows, advertising guidelines, key target markets - Concept shops

QUALIFICATIONS:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.REQUIRED KNOWLEDGE, SKILLS, & ABILITIES:

• Five years sales and marketing management experience with three to five years of supervisory experience.
• Strong organizational and communication skills.
• Must be able to demonstrate enthusiasm, knowledge and use of the products.
• Proficiency in French would be an asset

COMPUTER SKILLS:

• Demonstrated operating knowledge of computers. Intermediate level ability with Word, Excel, PowerPoint, Teams and other required software programs.

PHYSICAL REQUIREMENTS AND WORK ENVIRONMENT:The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.This position requires the manual dexterity sufficient to operate phones, computers, and other office equipment. This person must communicate clearly using the English language to accurately convey information and be able to hear at normal speaking levels both in person and over the telephone. Vision correctable to 20/40 is required to review written materialsGenerally good working conditions with little or no exposure to extremes in noises, temperature. Little or no safety or health hazards. Minimal lifting or climbing; work performed in an office setting.This job description does not imply that these are the only duties to be performed. Employees occupying this position will be required to follow any other related instruction and to perform any other job related duties requested by their supervisor.WE OFFER:The opportunity to join a high-performance team within a global brand in growth. An energetic and motivated international environment, with a culture of inclusion, empowerment, and ownership. Competitive benefits, and an active environment with a passion for sports and the outdoors.Base compensation range of $150,000 - $170,000 CADQuestions and resumes can be sent to:

Helly Hansen