Job Description

Wesgroup Equipment is a trusted, award-winning equipment dealership that has been serving BC for decades -- and now we're growing into Alberta! Through our family of companies, including Westerra Equipment and Williams Machinery, we sell, rent, and service premium equipment for industries such as construction, warehousing, drilling, environmental processing, and more.



We're investing in our Alberta growth by adding this new Heavy Construction Sales Representative position -- a key role that will drive market expansion while enjoying the backing of our proven BC team, resources, and reputation.

Why Join Us!

Join an award-winning, growing dealership recognized as a Platinum Certified Canada's Best Managed Company and one of BC's Top Employers. Be the first in a brand-new role dedicated to expanding our presence in Alberta's heavy construction market. Represent a premium brand in Develon Construction Equipment. Competitive compensation package with commission potential. Comprehensive benefits and RRSP matching. Ongoing training, career development opportunities, and full support from our experienced BC-based team. A supportive, people-focused culture where your success matters.

The Opportunity

This is a new, high-impact role in the Alberta market -- perfect for a true hunter who thrives on finding and closing new business. As our Heavy Construction Sales Representative, you will represent the Develon brand, building strong relationships with contractors, developers, and other construction industry players while strategically growing your territory from the ground up.


You'll have the autonomy to shape your territory and the full support, training, and resources of our BC-based sales, service, and product teams -- ensuring you can hit the ground running and deliver results.

What You'll Do

Actively prospect and secure new equipment sales opportunities to meet and exceed targets. Promote and sell Develon heavy construction equipment in the Alberta market. Build and maintain strong client relationships through consistent follow-up and exceptional service. Conduct product demonstrations and professional sales presentations. Identify customer needs and provide tailored equipment solutions. Create and deliver proposals, negotiate terms, and close deals. Maintain accurate sales records using our CRM system. Collaborate with product support teams to ensure long-term customer satisfaction. Travel within your territory for client meetings and industry events.

What You Bring

3-5 years of successful B2B sales experience, preferably in heavy equipment or construction-related industries. Proven hunter mindset with a track record of winning new business. Strong networking, communication, and negotiation skills. Self-motivated, results-driven, and comfortable working independently. Valid driver's license and willingness to travel locally (and occasionally to the U.S.).

Privacy Notice for Job Applicants:

By applying, you consent to share your name and email with our third-party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at careers@westerraequipment.com.

Selection Process Notification:

Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.




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